Online Ad Exchange Marketplace Etology Hits 1-Billion in Ad Deliveries per Day
International Self-Service Ad Engine Hits Milestone in Online Advertising
FOSTER CITY, CA--(Marketwire - October 17, 2007) - Etology, a global leader in "self-service"
online advertising, today announced its milestone of one billion ad
deliveries per day. With its new breed of online Advertising 2.0, Etology
is the fastest growing international open ad exchange network, serving ads
on websites in over 190 countries worldwide with a growth-rate of
100-million ads per month. Etology's transparent ad exchange platform
empowers site owners to determine market value for their ad space, set the
price and sell directly to advertisers ad packages ranging from standard ad
units to custom defined sizes.
"The long-tail effect has redefined advertising, and Etology is designed to
capitalize on this user-driven phenomenon," said Brock Purpura, CEO of
Etology. "With our easy to use, transparent, exchange marketplace we can
service the needs of a robust ad-buying and selling international audience
and expect exponential growth moving forward."
"Etology is effectively bridging the gap between website owners and
advertisers looking to maximize their visibility to a broader consumer
base," said Jesse Liu, President of Etology. "The 'self-service' nature of
Etology facilitates a seamless process for both website owners and
interested advertisers to achieve their advertising goals."
Advertisers can maximize any size budget with Etology's easy to use
navigation dashboard, eliminating the middleman of an agency or media
buyers. Etology's flexible "self-service" ad machine allows users to
determine where the ad will go based on a proprietary optimization engine.
This next generation of self-service advertising 2.0 enables any business
to decide how much and where they want to spend online advertising dollars.
The backend dashboard also helps users to monitor their online ad
placements with live statistics, and control ROI results on the ad spend.
Etology is further aggregating sites on the other side of the business
allowing for revenue both ways. For more information and to enter the
Etology exchange marketplace, please visit www.etology.com.
About Etology
Founded in 2005 and based in Foster City, CA, Etology is revolutionizing
worldwide online advertising with its new breed of Advertising 2.0. Etology
empowers website owners to sell their ad space directly to advertisers
while mutually giving advertisers the opportunity to directly place ads on
targeted sites. Etology serves text and banner online ad packages ranging
from standard ad units to custom defined sizes. For more info on the next
generation self-service advertising marketplace please visit
www.etology.com.
Contact Information: Contact:
Xenia von Wedel
Terpin Communications Group
1-415-595-2030
Jessica Hasson
Terpin Communications Group
1-310-663-3958