Elegant Illusions, Inc. Reports September 2007 Same Store and Company Wide Revenues
PACIFIC GROVE, CA--(Marketwire - October 19, 2007) - Elegant Illusions, Inc. (PINKSHEETS: EILL) announced today that same store revenues for September 2007 were
approximately 5% down from September 2006. Company wide revenues were
approximately 9% down from total revenues for September 2006.
The Company closed five stores during an approximate 12-month period
representing 24% of all store locations. This is a very choppy market, and
at best we can anticipate a gradual decline in the real economy that
supports the other aspects of the economy, i.e. the middle and upper middle
class spending. We have seen, when there is believable positive news, a
surge in spending, hence our market contrary results for the month of
August; 2% up Company Wide and 9% up in same store sales, with
approximately 24% less locations than in 2006. This Company provides, what
we believe, is the finest created gem jewelry, for people who can and are
ready to purchase. We remain in position to ride the economic down turns
and survive an extended drought of sales.
Company wide figures are based on the revenues of 21 stores in 2006 versus
revenues of 16 stores in 2007.
Elegant Illusions, Inc. is engaged primarily in the created gem jewelry
business with 17 specialty stores across the continental United States.
The Company also has art galleries in Sarasota, Florida, Vail, Colorado and
This release includes certain forward-looking information. This
forward-looking information involves certain risks and uncertainties which
could cause actual results to differ materially from those discussed herein
including, but not limited to, risks relating to changing economic
conditions, competitive pressures and changes in expenses (such as changes
in labor, rent and/or inventory purchase costs). Forward-looking
information generally is information stated to be anticipated, expected or
projected by the Company. We caution readers that any such forward-looking
statements are based on our current expectations and beliefs but are not
guarantees of future performance. Actual results could differ materially
from those expressed or implied in the forward-looking statements. The
Company undertakes no obligation to update or revise any forward-looking
statements to reflect subsequent events or circumstances.
Contact Information: Contact:
Elegant Illusions, Inc.