Contact Information: Contact: Eileen Koch Eileen Koch & Company 310.441.1000 www.eileenkoch.com
The Launch of a Legacy: Fabrizio Boccardi Selects Eileen Koch & Company to Reunite for the Tyrant's(TM) Ascending
| Source: Eileen Koch & Company
LOS ANGELES, CA--(Marketwire - October 23, 2007) - After a seemingly endless hiatus (only
three years), finally Fabrizio Boccardi, Executive Chairman of King Midas
World Entertainment (KMWE), and founder of the King Midas World and Seven
Sins™ Brands, has at long last reunited with former public relations
firm, Eileen Koch & Company (EKC) to spearhead his latest configuration.
And according to Boccardi, this decision was an obvious one. "There is no
one better or more effective than Eileen Koch & Company as she is
dedicated, creative and gets the job done." EKC will be handling the
promotion of a developing series of epic novels and thrillers loosely
inspired on Boccardi's extraordinary and idiosyncratic life and vision, as
well as all other business ventures under the umbrella of King Midas
World's and/or Boccardi Capital's affiliates.
Step one in this monumental project is the unique and Epic novel itself,
"The Seven Sins"™, acutely written by bestselling author, Jon Land,
which is set to be published and released to the United States and Canada
by FORGE Books in June 2008, just in time for Father's Day. The first story
introduces the dramatic tale of fictional hero, Michael Tiranno™ and his
harrowing rise to power. From the perils of Sicilian orphanhood to the
creation of an American empire, his unprecedented historical ascension is
truly the stuff of gripping drama. New York Times Best-selling Author
Vince Flynn calls it, "'The Godfather' re-imagined for a new generation."
Tiranno, Italian for Tyrant, has created an empire by mastering the elusive
world of high finance, becoming the owner of the most lavish casino in the
world, The Seven Sins of Las Vegas, and of King Midas World's brand
conglomerate. An epic tale that reinvents the rags-to-riches story,
Tiranno's saga, deeply interwoven with moral and sinful dilemmas
threatening the state of King Midas World, his Casino Empire, is the crux
of this riveting series destined to reinvent the typical adventure.
"From its bloody opening in Ancient Rome to its pulse-pounding climax set
amid the glitter of Vegas, 'The Seven Sins' stretches a taut balance
between historical mystery and cutting-edge terror. Here is a novel that
turns ink and paper into pure adrenaline," describes James Rollins, New
York Times Best-selling Author, of the highly anticipated novel.
Limited not only to novels, "The Tyrant™" brand is fixed to expand to an
international franchise inspired by Michael Tiranno, King Midas World's
vision, and Boccardi's personal mantra: "to dream, to dare, to win." With
the highly anticipated development plan in motion to expand the Tyrant's
franchise into a major motion picture production already en route, as well
as the video gaming industry, EKC will help usher the franchise to the
level of legacy reminiscent of James Bond's timelessness and longevity.
EKC is thrilled to embark on yet another unquestionably triumphant business
venture with Boccardi, as past accomplishments prove nothing short of an
unbeatable and idyllic union. Koch explains, "I am proud to work with
Fabrizio Boccardi who I consider a rare phenomenon and a true visionary who
will leave an imprint that will stand the test of time." EKC has a long
and intricate history with Boccardi, helping to establish him as the next
"King of Las Vegas," launching the always-unpredictable and visionary
entrepreneur into the media spotlight.
For more information on Fabrizio Boccardi or to interview him, please
contact Eileen Koch @ Eileen Koch & Company, 310.441.1000, or email Eileen
@ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.