NEW YORK, Oct. 24, 2007 (PRIME NEWSWIRE) -- The Wall Street Journal Digital Network today announced the launch of an interactive program developed for Acura's Innovation for Life campaign. Highlighting emerging trends across a variety of industries and topics, the campaign incorporates relevant archived articles and video from The Wall Street Journal to further inform users about innovative products and services. Also included are links to articles and video from AllThingsDigital, a new site devoted to news, analysis and opinion on technology, the Internet and media. The special advertising section at www.wsj.com/ad/acurainnovations presents display and video advertising from Acura alongside this related content.
"Acura customers are, by nature, early adopters of technology and innovation," said Jenny Howell, manager of interactive marketing for American Honda Motor Co. "The Innovations for Life campaign highlights transformative technologies that enhance the lifestyles of consumers every day, much like the technologies in Acura vehicles."
The first week's Innovations for Life topic will focus on new technologies for weather and hurricane forecasting; subsequent topics will include emerging trends in travel, entertainment, telecommunications, consumer products, sports and health. Users will be able to add their comments to the topic pages and interact with other like-minded readers; a selection of this user-generated content will later run as part of the Acura display ad units across the WSJ Digital Network of sites.
"We're excited to design a special program with Acura that aggregates topics on innovation and emerging technologies," said Brian Quinn, vice president of advertising sales for The Wall Street Journal Digital Network. "With the launch of the Acura campaign, we are enabling our tech-savvy, sophisticated audience to experience Acura against a unique backdrop of community and content."
About The Wall Street Journal Digital Network
The Wall Street Journal Digital Network is comprised of business and financial news websites including The Wall Street Journal Online, the largest paid subscription news site on the Web with 989,000 subscribers; Barron's Online, the site of America's premier financial magazine with 113,000 paid subscribers; MarketWatch.com, a leading investing and financial news site with 100 journalists in 10 bureaus around the world; and AllThingsD.com, a new site devoted to news, analysis and opinion on technology, the Internet and media. Marketers seeking business decision-makers or affluent and influential individuals can reach 19 million unduplicated, unique visitors each month across The Wall Street Journal Digital Network.
The Wall Street Journal "Online" logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2637
About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a nationwide network of 268 dealers within the United States. The 2008 Acura lineup features five distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV and the award-winning MDX luxury sport utility vehicle.