SEATTLE, WA--(Marketwire - October 24, 2007) - Mercent, a provider of online marketing
technology and services for retail merchants, today announced that Redcats
USA, a division of Redcats Group, a leading home shopping marketer of
apparel and home products, has selected Mercent's hosted software service
to expand its online sales presence. Redcats USA joins the growing list of
top retail brands that utilize Mercent's on-demand platform, Mercent
Retail, to maximize online sales, profits, and merchandising control
through leading online marketing channels.
"Mercent provides a best-in-class platform for selling through online
retail channels," said Jason John, VP of Ecommerce at Redcats USA. "The
Mercent team demonstrates a clear understanding of shopping feed best
practices, and we look forward to a successful online merchandising
relationship."
With sustained growth, a global outreach and a portfolio of renowned
brands, Redcats Group asserts itself as a leader in home shopping in the
field of Fashion & Home Decoration. Active in 28 different countries,
Redcats Group has some thirty catalogues, over one hundred specialty stores
and over sixty e-commerce sites. The company has 31 million active
customers and generated EUR 4.332 billion Sales in 2006, with 32.1% of
sales occurring on line. Redcats Group operates 17 brands with strong
identities, leaders in their respective markets, including La Redoute, La
maison de Valérie, Vertbaudet, Somewhere, Cyrillus, Daxon, Empire Stores,
Ellos, Chadwick's, Metrostyle, Jessica London, Woman Within, Roaman's, KingSize, BrylaneHome, The Sportsman's Guide, The Golf Warehouse.
"Mercent looks forward to helping Redcats USA expand the visibility of
their products online," said Eric Best, CEO of Mercent. "It is Mercent's
goal to ensure that our retail merchant clients promote their catalogs
effectively and competitively wherever consumers consider or make product
purchases across the Web."
Mercent Retail allows e-tailers and multi-channel retailers to effectively
promote and sell products to more than 150 million shoppers across its
network of more than 50 leading shopping channels through one low-cost,
single point of integration. Mercent-integrated transactional online
marketplaces include Amazon.com, Buy.com, eBay Express, SHOP.COM, and the
Shopping.com Cart Program. Mercent's shopping network also includes
leading referral-based shopping portals such as Shopping.com and Shopzilla,
and affiliate marketing programs such as LinkShare and Performics. Mercent
Retail provides turnkey data integration with leading analytics and paid
search platforms including Coremetrics and Omniture.
With Mercent, online merchants can:
-- Maximize advertising budget to retail key performance indicators,
including those KPIs based on revenues, profits, and inventory velocity
-- Test, optimize and maintain unique product assortments for each online
shopping channel
-- Research competitors, tracking competitive position and merchandising
offers
-- Comparison search engine optimize (CSEO) data feed content for
shopping search relevance
-- Optimize product attributes using Mercent TrueAttribute™ technology
-- Edit and publish merchandising offers for each shopping channel
-- Test and optimize CPC and CPA bids for every product listing on pay-
for-placement shopping portals
-- Precisely map product listings to the right shopping channel browse
categories
-- Synchronize data feed marketing campaigns with the cross-channel
retail merchandising and promotional calendar
To align its interests with customer success, Mercent offers technology
and services through a pay-for-performance pricing model.
Information regarding Mercent
Retail, Mercent
Performance, and the complete list of online marketing channels
supported by Mercent are available at www.mercent.com
For more information or to schedule a demo, please contact 206 832 3900 or
sales@mercent.com.
About Redcats USA
Redcats USA is a multi-channel home shopping leader with eleven well-known
brands in its portfolio: Chadwick's, metrostyle, Woman Within, Jessica
London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome
Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers
a wide range of value and quality driven merchandise categories, including
missy apparel, men's and women's plus-size apparel, home and lifestyle
products, and outdoor gear.
About Redcats Group
Redcats USA is a division of Redcats Group, a global leader in Home
Shopping for apparel and home furnishing. Drawing on a multichannel network
combining catalogues, e-commerce and stores, Redcats Group generated 4.33
billion euros of sales in 2006 with 17 brands in 28 countries and a staff
of 20,000 associates. Sales are split between France (46.4%), USA (27.5%)
and the rest of the world (26.1%). Redcats Group is a PPR Company. For any
further information: www.redcats.com.
About Mercent
Founded by veterans of Amazon.com, Mercent provides online marketing
technology and services to help retail merchants optimize performance
across online channels. Mercent's on-demand platform, Mercent Retail,
increases revenue and gross margins by promoting the right products with
the right merchandising offers and placement. Mercent Retail provides a
single point of integration between existing retail management systems and
more than 50 leading online marketing channels including transactional
marketplaces such as Amazon.com and SHOP.COM, shopping portals such as
Shopping.com and Shopzilla, and affiliate marketing programs such as
LinkShare and Performics -- making it easy for merchants to automate,
measure, and optimize online product merchandising campaigns through these
channels. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass
Pro Shops, Redcats Group, Celebrate Express, Levenger, and other leading
retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com
Gold Certified Partner, and SHOP.COM Certified Data Feed Provider. Mercent
is a venture-funded company based in Seattle, WA. For more information,
visit www.mercent.com.