NEW YORK, Oct. 25, 2007 (PRIME NEWSWIRE) -- Today, The Wall Street Journal named Jamie Friedman Altschul, associate publisher and advertising director of Pursuits, the Journal's first glossy magazine, which is scheduled to launch Sept. 6, 2008.
Ms. Friedman, 31, will be responsible for the day-to-day sales and marketing of Pursuits magazine. In addition to working with the Journal's existing sales and marketing teams, she will build and lead a core staff of Pursuits specialists.
"Pursuits will extend the Journal's highly successful business of life franchise and attract more luxury advertisers to reach the Journal's affluent and influential audience," said Michael F. Rooney, chief revenue officer for Dow Jones & Company. "As advertisers seek new vehicles, having the right sales executive to educate the marketplace about Pursuits is pivotal. Jamie is a great asset, as she brings vast knowledge and expertise of the magazine world to us and our clients."
Pursuits, a richly reported, visually powerful glossy monthly magazine, will capture an intimate view of the world of wealth, from luxury goods and travel, to philanthropy, art and investing. The magazine will build on the success of the Journal's business of life franchise and will showcase the Journal's lifestyle coverage.
Ms. Friedman joined the Journal in 2006 as multimedia sales director and has been instrumental in the rapid growth of the Journal's consumer advertising category, helping grow the business 96% during her time at the Journal.
Previously, Ms. Friedman was the sales development director of Vanity Fair. Prior to that, she held various positions at Town & Country Magazine, including advertising director where she played an active role in the development and launch of Town & County Travel.
Ms. Friedman is a graduate of Syracuse University and resides in New York City.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
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