Global Partnership enables Electronic Top Up services in high growth markets

Mobile Operators can offer prepaid refill virtually free of denominations, thus
exploding the demand of mobile airtime and services. It will bring a paradigm
shift for Mobile Operators wanting to stay competitive in rapidly growing
prepaid markets and expand their business into lower income segments. 

Seamless, a pioneer in Top Up solutions, has entered a global partnership
agreement with Ericsson, the leading telecom supplier. As part of the agreement
Seamless product ERS 360° will be part of Ericsson electronic top up solution
enabling operators to offer electronic Top Ups and balance transfers between
users. This removes the dependency of physical refill voucher, improves cost
efficiency and makes it possible to offer very small refills to users. This is
a critical factor for operators to be able to leverage the great business
potential in lower income segments. Users can refill their prepaid account with
the coins they have in their pocket and are no longer dependent on accumulating
enough money to afford a refill.