Make It a Holiday to RememBEAR at Build-A-Bear Workshop(R)

ST. LOUIS, MO--(Marketwire - November 8, 2007) - Build-A-Bear Workshop® (NYSE: BBW) is going to the ends of the earth, teaching a new dog an old trick and offering Guests a multitude of ways to personalize gifts for everyone on their shopping list this holiday season. Build-A-Bear Workshop offers a one-stop shop to find customized, unique gifts.

As Build-A-Bear Workshop celebrates its 10th bearthday -- The Year of Friendship, a favorite item returns for the holidays -- Rudolph the Red-Nosed Reindeer®... and this year, his beary special friend Clarice® joins him to ring in the season. With Rudolph's shiny red nose and Clarice's colorful bow, these lovable, high-fashion reindeer are ready to prance around in their holiday best.

Waggly Puppy is the first furry friend that barks and wags its tail when you pet him! "We pride ourselves on our innovative ideas which we come up with by listening closely to our Guests," said Build-A-Bear Workshop Founder and Chief Executive Bear Maxine Clark. "We think Waggly Puppy will be irresistible."

Also new this holiday season, are Winter Bear, the fourth and final bear in the A Friend Fur All Seasons collection and Playful Polar Bear.

Any furry friend can be styled in seasonal clothing and accessories for everyone on your gift list. Playful Polar Bear can be dressed in an arctic fishing outfit or be festive in a Santa hat and Santa beard. Winter Bear loves dressing up in the snowflake fairy outfit with glitter high heels or can take on a more rugged, outdoorsy look in a Sherpa-look hat and scarf, and a denim-hooded jacket and faded jeans. Other options to help get your furry friend in the holiday spirit include Santa Claus and Mrs. Claus outfits, elf outfits for boys and girls, a gold angel outfit complete with wings and a halo, holly fairy outfit and more. Tuck your bear in bed in a rockin' reindeer PJ set or a Hanukkah or Santa Bear tiny tee and boxer set.

A wide variety of furbulous animals and latest fashions make Build-A-Bear Workshop the easy choice to find the perfect pawsonalized gift. From sports enthusiasts and military members to fashionistas, you will have a number of options to choose from. For an additional personalized touch, add a Build-A-Sound® greeting.

Bear Buck$® gift cards also make perfect gifts and stocking stuffers as a way to share the furry fun of making a new stuffed animal friend. Recipients can bring grandma or grandpa, uncle or auntie along to make a bear and share in the experience.

Build-A-Bear Workshop® also gives its Guests a chance to give twice when they purchase a select group of items from which a portion of the proceeds are donated to charity. Build-A-Bear Workshop supports charities devoted to children's health and wellness, literacy, animal welfare and environmental causes.

Many furry friends are included in Gifts That Give Twice:

Champ -- A Champion Fur Kids: With the sale of each Champ ($18), $1 is donated through the Build-A-Bear Workshop Bear Hugs Foundation to support children's health and wellness causes.

Champ isn't just furry... He's resourceful and brave. He wears patches representing a variety of children's health and wellness causes. Champ also sends a message that it's okay to let your stuffing show -- to ask for help and share your feelings.

Read Teddy®: Just the friend for parents who want to encourage their children to read! With the sale of each Read Teddy, $1 is split between First Book and the Build-A-Bear Workshop Bear Hugs Foundation to be granted to literacy and education programs for children. Price: $18. Read Teddy also makes a great gift for teachers.

Bearemy's Kennel Pals®: Pet lovers will love Bearemy's Kennel Pals -- a collection of Build-A-Bear Workshop® plush dogs -- $1 is donated through the Build-A-Bear Workshop Bear Hugs Foundation to local animal shelters, stray pet rescue and rehabilitation organizations and pet education programs. The full-sized Bearemy's Kennel Pals dogs are $22.

World Wildlife Fund Cheetah: Build-A-Bear Workshop will donate $1 from sales of this friend ($25) to help support World Wildlife Fund (WWF).

Playful Polar Bear: Welcome our newest friend and help protect polar bears from climate change. November 1 - 10, when Guests purchase Playful Polar Bear, Build-A-Bear Workshop and the Build-A-Bear Workshop Foundation will equally contribute toward a donation to WWF of $1 per bear.

About Build-A-Bear Workshop®, Inc.

Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 300 stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France. The addition of franchise stores in Europe, Asia, Africa and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made® stores, where Guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory Limited and Amsbra, Ltd. adding company-owned stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

About Build-A-Bear Workshop Bear Hugs Foundation

Build-A-Bear Workshop Bear Hugs Foundation is committed to making life more bearable for children, families, and pets in need of a helping paw. The Foundation makes grants to qualified non-profit organization that support the health and wellness of children and families, the care and welfare of animals, the preservation of the environment, and the promotion of literary and education for all. Visit www.buildabear.com for more information.

About Classic Media

Classic Media, an Entertainment Rights group company, owns, controls or manages some of the world's most recognizable family brands across all media including feature film, television, digital, home video, and consumer products. The Company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost®, Gumby®, Lassie®, The Lone Ranger®, Rocky & Bullwinkle™, Rudolph the Red-Nosed Reindeer® and Underdog®. Visit us online at www.classicmedia.tv.

About First Book

First Book is a nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. Through hundreds of local Advisory Boards, the First Book National Book Bank, and the First Book Marketplace, the organization provides an ongoing supply of new books to children participating in community-based mentoring, tutoring, and family literacy programs. First Book has provided more than 50 million new books to children in need in thousands of communities nationwide. For more information about First Book, please visit www.FirstBook.org or call 866-393-1222.

About World Wildlife Fund

For more than 45 years, WWF has been protecting the future of nature. The largest multinational conservation organization in the world, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level, from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. Go to worldwildlife.org to learn more.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

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Contact Information: Contact: Wendy Bain 314.995.3939, x110 314.323.5835 (cell) Mindy Peirce 314.423.8000, x5492 314.556.8841 (cell)