TORONTO--(Marketwire - November 12, 2007) - BD-BrandProtect, the leader in online threat
protection, today announced it will offer a value added digital
watermarking service through a strategic partnership with Digimarc
Corporation (NASDAQ: DMRC), a leading supplier of secure identity and media
management solutions. Digimarc's technology simplifies the process of
administering usage rights for digital logos and proprietary images by
tracking them across the Internet. With this, BD-BrandProtect offers the
combined unique capabilities of online threat protection services and
digital watermarking technology to its clients, providing enhanced
protection for their brands on the Internet.
Though the partnership, BD-BrandProtect will offer Digimarc's ImageBridge
technology, which will weave a unique and imperceptible identifier into
digital images such as photos as a means of communicating copyright
ownership. This digital watermarking technology complements
BD-BrandProtect's services that locate and mitigate potential instances of
online threats such as phishing, fraud, copyright infringement and web
traffic diversion. If left undetected, these incidents can damage company
reputations, erode customer trust and have a negative impact on revenue. By
combining BD-BrandProtect's and Digimarc's offerings, organizations are
provided with increased protection for their business and customers.
"With our commitment to providing global businesses a clear view of their
presence on the Internet, we realized an opportunity to enable them to also
proactively protect their digital assets online," said Kevin Joy, vice
president, BD-BrandProtect. "Digimarc is the best in the business, so
partnering with them was the obvious choice. The combination of our online
threat protection services with their unique digital watermarking
technology enables us to ensure the industry's best protection for our
client's most precious asset -- their brand."
In addition to BD-BrandProtect offering digital watermarking technology to
its customers, Digimarc will provide enhanced image search capabilities for
its own client base by leveraging BD-BrandProtect's advanced monitoring
capabilities. Through the partnership, BD-BrandProtect's industry leading
ImageWalker™ technology will provide Digimarc with detailed reporting
and analysis on the search of more than 200 million digitally watermarked
images on the Internet each month. As a result, Digimarc will be able to
more easily track both authorized and unauthorized use of its clients'
digital images and logos online. Once digitally watermarked images are
located through BD-BrandProtect's service, Digimarc delivers the
information to its client through regular reports, allowing them to
effectively communicate and enforce image copyrights.
"With the expanded use of digital watermarking technology, it has become
increasingly important for companies to understand how and where their
protected images are residing on the Internet," said Stuart Rosove, senior
director of business development, Digimarc. "BD-BrandProtect enables us to
provide industry leading search capabilities for our clients to ensure
their digital assets are being utilized appropriately on the Web."
About BD-BrandProtect (www.bdbrandprotect.com)
BD-BrandProtect, the leader in online threat protection, empowers
organizations to gain control over how they are represented online. The
company's services help organizations detect, uncover and take down online
threats to their brands, such as phishing, fraud, copyright infringement,
web traffic diversion and more. By combining advanced technology and
around the clock human analysis, BD-BrandProtect filters, reports and takes
action on the threats that present the most risk to a brand. The company
has relationships with more than 2,000 Internet Service Providers globally
that account for more than 85 percent of the traffic flowing across the
Internet. Founded in 2001, BD-BrandProtect is headquartered in Toronto,
Canada, with offices in the United States, Singapore and London. For more
information, visit www.bdbrandprotect.com.
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a
leading supplier of secure identity and media management solutions.
Digimarc provides products and services that enable the annual production
of more than 60 million personal identification documents, including
two-thirds of U.S. driver licenses and IDs for more than 25 countries.
Digimarc's digital watermarking technology provides a persistent digital
identity for various media content and is used to enhance the security of
financial documents, identity documents and digital images, and support
other media rights management applications. Digimarc has an extensive
intellectual property portfolio, with more than 300 issued U.S. patents
with more than 7,000 claims, and more than 500 pending U.S. and foreign
patent applications in digital watermarking, personal identification and
related technologies. The Company is headquartered in Beaverton, Oregon,
with other U.S. offices in Burlington, Massachusetts; Fort Wayne, Indiana;
and the Washington, D.C. area; and international offices in London and
Mexico. Please go to www.digimarc.com for more company information.
Contact Information: CONTACT:
Lois Paul & Partners