COCONUT CREEK, FL--(Marketwire - November 13, 2007) - Amid International Education Week 2007 this November 12-16, student success advocate, Inc. today announced the launch of its Web site located at, serving as a one-stop online destination where college and university students may access both academic and non-academic lifestyle-related information, advice, resources, support and special offers to help them succeed before and after graduation. is a content-driven, advertising-supported Web site where current and prospective college and university students enjoy 24/7/365 access to a variety of topic-specific content channels to help them manage life in and beyond the classroom. Channels include campus safety, college survival, personal finance, health/fitness, career center, alumni, parent's place, high school student prep and merchant offers/discounts. The company also publishes "The w2c," a free monthly electronic opt-in newsletter that spotlights the's hottest and latest-breaking offers, content additions and student success stories.

"Studies have shown that today's college student is the first emerging adult segment that grew up with the Web. As such, this group collectively looks to and leverages the Internet for a large portion of their needs -- information, products, services and otherwise," notes Roshelle Jones-Hirvonen, founder and CEO of, Inc. "Our site provides higher education students convenient single-point access to a myriad of resources that'll help them succeed from a 'whole life' perspective, while also offering advertisers and merchants the opportunity to contextually target a desirable and highly receptive consumer niche. It's a win-win all around."

Further validating the company's concept and approach, numerous companies elected to advertise on for today's launch, including industry-leading online retailer, e-Health category leader, InsureMyDormRoom, ChristArt, Stadium Pal,, Great Management and Ruthy Watson's Innovative Wellness. Those interested in advertising on may contact Michelle Carroll directly at to request the company's media kit.

More information about International Education Week 2007, a joint initiative of the U.S. Department of State and the U.S. Department of Education, can be accessed online at

About, Inc.

Founded in 2007 and with corporate headquarters in Coconut Creek, Florida, is a premier one-stop online destination where prospective and currently enrolled college and university students can garner information, resource and support for life in and beyond the classroom. The content-driven site, which seeks to foster higher-ed student success before and after graduation, offers a variety of topic-specific content channels, including campus safety, college survival, personal finance, health/fitness, career center, alumni, high school students, parent's place and merchant offers/discounts. The company can be reached through its Web site at, via toll-free telephone at 1-800-685-7019 or via email at

Contact Information: MEDIA CONTACT: Merilee Kern President Kern Communications 858-577-0206 COMPANY CONTACT: Roshelle Jones-Hirvonen Founder welcome2college, Inc. 1-800-685-7019