-- Clinical Diagnostics: Marketing Budgets and Development Timelines - Presents survey findings on marketing investment and duration of development for six IVD products -- Medical Device Marketing: Maximizing Limited Resources - Presents data on marketing spending and staffing for 11 different device brandsThe current study, "In Vitro Diagnostic Development and Marketing," benchmarks investments, human resource support and timelines for the development and marketing of IVD products. Its findings will address the following key topics:
-- Budgets for marketing, R&D, manufacturing, sales and reimbursement -- Development timelines from concept development through the second postmarket year -- Staff headcounts for marketing, R&D, manufacturing, sales and reimbursement -- Investment levels relative to therapeutic area, competitive pressures and sales projectionsParticipation in the study will be kept confidential. In exchange for a completed survey, Cutting Edge Information will provide participants with free findings in January 2008. Access the survey at http://www.cuttingedgeinfo.com/studies/PH101survey.asp#body.
Contact Information: CONTACT: Eric Bolesh (919) 433-0209