MENLO PARK, CA--(Marketwire - November 15, 2007) - ReputationDefender, Inc., the market leader in end-to-end online privacy, security and reputation management solutions, today announced the launch of MyPrivacy, a web-based personal data protection and management solution that shields private information from credit fraudsters, Internet stalkers, identity thieves, predatory marketers, nosy individuals and unwanted phone callers. MyPrivacy greatly simplifies online fraud protection by allowing consumers to review, verify and remove personal information listed on major public databases.

"MyPrivacy is 'The Global Do Not Call List'™," said Michael Fertik, CEO and founder of ReputationDefender. "Using MyPrivacy, consumers are able to cut identity theft and credit fraud out at the root. This new service gives consumers the power to draw a line in the sand against predatory marketing and regain control over how their private information is disseminated across the Internet."

MyPrivacy provides one-of-a-kind benefits to consumers, including:

--  Personal Information Dashboard -- With only a few key data points from
    the consumer, MyPrivacy's technology can perform its search. Data provided
    by the consumer remains fully private and protected through the latest
    encryption and security techniques;
--  Single-Click Online Protection -- Consumers can review, verify and
    remove name, address, phone and email on Internet databases that could
    potentially supply personal data to an unlimited number of online fraud
    perpetrators.  MyPrivacy's proprietary process is seamless to the consumer
    and typically takes less than five minutes to report and remove personal
--  Customized Reporting -- Consumers can check back monthly to see the
    latest information MyPrivacy has discovered and review past reports in one
    convenient dashboard.

MyPrivacy is presently in its Beta release and is $4.95 per month, making the service available to all consumers. To sign up, visit

About ReputationDefender, Inc.

Founded in 2006, ReputationDefender is the market leader in end-to-end online privacy, security and reputation management solutions for consumers. Its product suite, consisting of MyReputation, My Privacy, MyChild and MyEdge, focuses wholly on preserving the personal privacy and reputation of the company's worldwide customer base and their children. ReputationDefender, Inc. is privately funded and headquartered in Menlo Park, California. To learn more about ReputationDefender, please visit or email info [at] reputationdefender [dot] com.

Contact Information: Press Contact: David Libby LCI PR Tel. 510.868.4903 Cel. 510.377.1466 Email: