H&M GROUP SALES DEVELOPMENT IN OCTOBER


H&M GROUP SALES DEVELOPMENT IN OCTOBER

In the month of October 2007, sales in local currencies including VAT increased
by 15 per cent compared to October previous year.   

Sales increase per month in per cent excluding currency rate changes: 
            2003/04  2004/05  2005/06  2006/07
December    11       13       14(4)    16(5)
January     14       5        15(5)    16(5)
February    13       6        11(2)    15(5)
March       7        20       0(-8)    29(17)
April       13       15       9(1)     21(8)
May         7        18       13(5)    10(-2)
June        15       18       9(1)     17(5)
July        14       12       11(2)    14(2)
August      15       17       15(5)    11(-1)
September   10       7        9(0)     25(12)
October     9        10       12(3)    15(3)
November    24       11       11(2)    
Whole year  12       13       11(2)  
The figure in parenthesis represents the sales development in comparable stores.
A store is comparable if it has been open and has had an unchanged sales area
for at least a financial year. H&M's financial year extends from 1 December to
30 November.

The number of stores amounted to 1,490 on 31 October 2007 versus 1,321 on 31
October 2006.

Sales development in the month of November will be published on 17 December 2007
at 8.00 CET.

Rolf Eriksen, Managing Director


Contact person:

Nils Vinge, Head of Investor Relations +46-8-796 5250

Press pictures and background information for editorial use can be down loaded
from www.hm.com 

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the Stockholm Stock Exchange. Today there are around 1,400 H&M stores
in 28 countries. H&M has more than 60,000 employees and achieved sales including
VAT in 2006 of SEK 80,081 million. H&M has a wide product range that is divided
into a number of different concepts for women, men, teenagers, children and
cosmetics.
The company's clothing collections are created by its own designers, pattern
makers and buyers. For further information visit www.hm.com.

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