COLUMBUS, OH--(Marketwire - November 20, 2007) - When it comes to buying toys this holiday
season, it looks like grandparents may take a pass and buy the
grandchildren something else, according to the 7,982 consumers who
participated in BIGresearch's (
http://www.bigresearch.com) November
Consumer Intentions & Actions Survey (CIA).
"The 'lead paint scare' for toys made in China is causing consumers,
particularly those 55+, to avoid toys from China. Rather than taking the
chance of giving something that may be harmful, these older consumers will
probably just opt for clothing, books, CDs, or DVDs for grandchildren,"
said Gary Drenik, President of BIGresearch.
The survey asked consumers if they would be "avoiding toys made in China"
this holiday season. As consumers age, so does the intent to avoid:
When shopping for toys this holiday season, will you be avoiding toys made
in China?
Adults
(18+) Men Women 18-24 25-34 35-44 45-54 55-64 65+ < $50K $50K+
Yes 57.5% 53.0% 61.8% 37.8% 48.8% 56.0% 62.7% 70.0% 68.3% 57.8% 58.2%
No 42.5% 47.0% 38.2% 62.2% 51.2% 44.0% 37.3% 30.0% 31.7% 42.2% 41.8%
About BIGresearch
BIGresearch is a consumer intelligence firm providing solution-based
insights of consumer behavior, present and future, in areas of products and
services, retail, financial services, automotive and media. BIGresearch
conducts the Consumer Intentions and Actions Survey (CIA) and the
Simultaneous Media Survey (SIMM). More information is available at
http://www.bigresearch.com.
Contact Information: Contact:
Chrissy Wissinger
BIGresearch
450 West Wilson Bridge Road
Suite 370
Worthington, Ohio 43085
(614) 846-0146