FAIRFIELD, Conn., Dec. 3, 2007 (PRIME NEWSWIRE) -- The real problem with corporate gifts is the sameness -- same clock . . . same golf balls . . . same pen set. How can companies break out of the mold?
"Where most corporate gifts fail is not in the amount of money spent but in the amount of imagination behind the gift," says Melinda Crews. "That's why the ROI on most corporate gift giving is minimal, at best."
Crews, who advises senior executives on gift-giving programs that advance their business goals, has these suggestions on ways companies can be sure that their senior-level gifts will stand out from the crowd:
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CLASSIC CONTEMPORARY INSPIRED
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Frame Digital Frame Living Frame: Life story
capture service such as
Verbal Legacy
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Pen Multi-function Custom designed pen
USB pen especially for you by a
world-famous artisan such
as Jac Zagoory
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Box of Fruit Syrup Personal tutorial in
chocolate truffle making by world
famous chocolatier Fritz
Knipschildt
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Golf Balls Biometric swing Hand-made golf bag
analysis designed especially by an
internationally acclaimed
designer from Ghurka
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iPod Online streaming Commissioned music with
radio recording session
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Watch 12-zone timepiece Special tour about time in
conjunction with Wired
magazine
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Phone product Multi-function PDA Technology artifact such
as a piece of the original
transatlantic cable or a
Cisco first generation
router
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Internet product Second Life Personal tech guru
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Compass Hand-held GPS Sherpa guide
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Money Anonymous money Your time
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About M. Crews & Company
M. Crews & Company (www.mcrewsandcompany.com) works with senior executives to build their businesses and their brands through strategic gift-giving programs. Founded by Melinda Crews in 1990, M. Crews and Company clients have included CNN.com, IKON, Hertz, Virgin Atlantic, Societe Generale, and UBS.