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Cisco Announces Comprehensive IPTV Strategy for Asia Pacific
Solutions Help Service Providers Deliver Enhanced Video to Consumers
| Source: Cisco
SINGAPORE--(Marketwire - December 5, 2007) - IPTV WORLD FORUM ASIA 2007 -- Cisco® (NASDAQ : CSCO ) today announced its strategy to help service providers in Asia
Pacific deliver an end-to-end Internet Protocol television (IPTV) solution.
The solution, which delivers high quality video with optimal service
reliability, will be demonstrated at its booth at the IPTV World Forum Asia
2007. Cisco is the Diamond Sponsor of IPTV World Forum Asia 2007, which
runs Dec. 5-7 in Singapore.
"Cisco is perhaps the only technology vendor today who can provide the
products, solutions, applications and expertise to help operators deliver a
'Connected Life' experience for consumers. We've brought that capability to
Asia Pacific and have started to engage with several providers around the
region," said Peter Papaioannou, operations director, Video and Cable
Solutions Group, Asia Pacific, Cisco.
Cisco is seeing strong momentum for its IPTV solutions. Among its recent
customers are Deutsche Telecom, FastWeb, Free, SES Americom, T-Com
Montenegro, T-HT Croatia and Lithuanian provider TEO.
Cisco's IPTV solutions deliver the three key building blocks that providers
need to enable enhanced video experiences for consumers: defining the IPTV
experience, preserving the IPTV experience, and realizing the IPTV
experience.
Defining the IPTV experience: First, service providers have to define the
experience that differentiates them from competitors. The basic video
experience encompasses many dimensions, including standard and
high-definition content, stunning picture quality in spite of any
access-bandwidth limitations, and a choice of compression techniques. The
experience is also defined by a variety of next-generation video services
like interactivity, time-shifted video, video on demand (VoD),
network-based personal video recording (nPVR), and targeted ad insertion.
Cisco offers highly scalable headend and content delivery systems to define
the IPTV experience.
Preserve the IPTV experience: The next step is to preserve the video
experience as video traffic is transported across IP infrastructure.
Service providers need a carrier-class IP network that can effectively
preserve the video content and experience all the way from the headend to
the consumer device and deliver it to the subscribers exactly as intended.
Cisco's IP-based Next Generation Network (IP-NGN) infrastructure solution
is intelligent and video aware to preserve the consumer IPTV experience.
Some of the technologies needed to preserve the experience are
deterministic quality of service (QoS), video admission control, video
error repair, faster channel change time, enhanced multicast, and fast
convergence in case of failure.
Realize the IPTV experience: An outstanding video experience requires
excellent solutions in the customer home to decode, decrypt, share and
display the content the way it was intended. The home networks and consumer
devices are the consumer's gateway not only to video content but also to
integrated media experiences. Cisco's IP-STB and connected home products
are the foundation to realize the IPTV experience.
About Cisco
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