Contact Information: Media Contacts: Margaret Blohm Margaux Associates 313-406-3467 Mary Laundroche Director of Public Information, City of Dearborn 313-943-2285
City of Dearborn Launches WelcomeHomeDearborn.com(TM) Web Site
"Why I Love Dearborn!" Online Sweepstakes Begins
| Source: City of Dearborn
DEARBORN, MI--(Marketwire - December 10, 2007) - The Web site WelcomeHomeDearborn.com has been
launched as a key communication piece for a year-long marketing campaign to
attract homebuyers to Dearborn. Initiated and managed by the City of
Dearborn, the campaign will incorporate a variety of other media as it
moves into 2008.
The official Web site helps visitors locate homes for sale in Dearborn as
well as find valuable information and links to resources about where people
live, work and play in the community.
To increase awareness about the WelcomeHomeDearborn campaign, the Web site
is featuring a "Why I Love Dearborn!" Sweepstakes that runs through
February 10, 2008.
Sweepstakes participants will have an opportunity to enter the online
contest from the campaign's Web site, WelcomeHomeDearborn.com, by
submitting a written description of up to 75 words and/or a graphic
depiction, photo or drawing, about "Why I Love Dearborn!" Dearborn
hospitality packages will be awarded to two randomly selected Grand Prize
winners.
The Web site also provides an opportunity for Realtors, local businesses
and organizations to promote their products and services.
Jackie McClure, a partner of the JCI Group Dearborn marketing team hired by
the City of Dearborn, said of the website: "We want to give potential
homebuyers a central location to learn about all of the wonderful resources
the City, schools, neighborhoods, businesses, cultural organizations and
others have to offer in Dearborn and the surrounding area."
Visitors to the Web site can also sign up for an e-newsletter that will be
distributed periodically with the latest campaign activities.
McClure explained that a one-page WelcomeHomeDearborn.com site was first
launched with the campaign's kick-off in August.
"That page alone was attracting visitors from as far as China and Europe
and throughout the United States," said McClure. "We're eager to see the
response now!"
For more information and to sign up for the campaign's e-newsletter, visit
www.WelcomeHomeDearborn.com.