New Frontier Media Announces Launch of Penthouse On-Demand to Nearly 11 Million U.S. TV Homes
Launch Includes First Ever U.S. Adult VOD in High Definition
BOULDER, CO--(Marketwire - December 11, 2007) - New Frontier Media (NASDAQ: NOOF), a leader in
the production and distribution of adult-themed and general motion picture
entertainment, today announced the launch of its PenthouseTV
Video-on-Demand service to nearly nine million U.S. cable TV homes and,
separately, the launch of its PenthouseHD High Definition VOD service to
cable TV systems serving more than two million U.S. homes. These launches
will be supported with consumer print advertising beginning in February
2008.
"Just 90 days after our execution of a contract with Penthouse, we have
successfully deployed this content to a significant footprint in the United
States," said Ken Boenish, President of New Frontier Media. "Our
distribution of this content in high definition is a first for adult VOD.
We expect additional Penthouse VOD launches in both standard definition and
high definition television over the coming months."
Immediately upon execution of New Frontier Media's contract with Penthouse,
the company began to productize and market Penthouse products to its
distribution partners. This work included primary research demonstrating
the advantages of Penthouse versus competitive products. New Frontier is
working diligently on the launch of a Penthouse linear TV channel and
expects carriage of this service within the next 18 months.
This news release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. The forward-looking
statements are based on current expectations, estimates and projections
made by management. The Company intends for the forward-looking statements
to be covered by the safe harbor provisions for forward-looking statements.
Words such as "anticipates," "expects," "intends," "plans," "believes,"
"seeks," "estimates," or variations of such words are intended to identify
such forward-looking statements. All statements in this release regarding
the future outlook related to New Frontier Media and the outcome of any
contingencies are forward-looking statements. The forward-looking
statements are subject to risks and uncertainties that could cause actual
results to differ materially from those set forth or implied by any
forward-looking statements. All forward-looking statements made in this
press release are made as of the date hereof, and the company assumes no
obligation to update the forward-looking statements included in this news
release whether as a result of new information, future events, or
otherwise. Please refer to the Company's most recent Form 10-K and other
filings with the SEC for additional information regarding risks and
uncertainties, including, but not limited to, the risk factors listed from
time to time in such SEC reports. Copies of these filings are available
through the SEC's electronic data gathering analysis and retrieval system
(EDGAR) at www.sec.gov.
ABOUT NEW FRONTIER MEDIA, INC.
New Frontier Media, Inc. is a worldwide producer and distributor of
adult-themed and general motion picture entertainment. Under the "The
Erotic Networks"® trademark, the Company delivers seven, full-time
adult-themed pay-per-view networks to cable and satellite operators across
the United States. Additionally, the Company is a leading provider of
adult-themed Video-on-Demand content to cable and satellite platforms.
These services reach over 150 million network homes.
New Frontier Media's MRG Entertainment unit produces original, adult-themed
content and series that are distributed on premium movie channels in the
United States and around the world. MRG Entertainment also develops and
produces original, adult-themed event programming that is widely
distributed on satellite and cable platforms in the United States.
Additionally, MRG Entertainment manages a sales operation, which matches
independent, mainstream film producers with film distributors around the
world.
New Frontier Media owns and operates a digital broadcast infrastructure in
Colorado, which serves content to broadcast, IP and wireless networks
around the world.
For more information about New Frontier Media, Inc. contact Helen Patton,
at (303) 444-0900, extension 102, and please visit our web site at
www.noof.com.
Contact Information: Helen Patton
(303) 444-0900, extension 102
www.noof.com