COLUMBUS, OH--(Marketwire - December 11, 2007) - Best Buy continues to be the store of choice for consumers when shopping for electronics this holiday season with an overall share of 28.8%, indicating that over a quarter of all consumers head to the big box for their electronics purchases, according to BIGresearch's ( latest Retail Ratings Report for November 2007.

However, Best Buy is tangling for top place with Wal-Mart among consumers who report a household income of less than $50,000. Best Buy's share among this segment is 25.9%, compared to Wal-Mart's 24.3%. Best Buy is a clear winner among consumers with a household income greater than $50,000, with a share of 38.6%, compared to Wal-Mart (11.1%) and Circuit City (9.9%).

"It's easy to see why Best Buy is competing for the top spot with Wal-Mart among lower income shoppers," said Gary Drenik, President of BIGresearch. "This is a 'sweet spot' demographic for Wal-Mart; these consumers are already in Wal-Mart stores for a myriad of other categories such as groceries and HBA, so it's convenient for them to make a trip down the electronics aisle while they are there."

Although Best Buy remains a strong competitor in the electronics category among all consumers, it has experienced a loss in share compared to November 2006 with a Consumer Equity Index™ (CEI) of 95.14. (CEI measures growth in share year over year.) The only stores with a positive growth in share are Amazon, Sam's Club and Costco. However, it is important to note that their overall share is only 1.2%, 0.7% and 1%, respectively.

BIGresearch's Retail Ratings Reports (RRR) are available monthly for 12 major merchandise categories. They are developed from BIGresearch's monthly Consumer Intentions & Actions (CIA) Survey of over 7,500 online interviews. In addition to income breaks, the RRR are segmented by age and gender. For a sample of the November report for Electronics (all consumers and those with household incomes less than $50,000), please click the following link:

About BIGresearch

BIGresearch is a consumer intelligence firm providing solution-based insights of consumer behavior, present and future, in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 7,500+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at

Contact Information: Contact: Chrissy Wissinger BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146