Simple Star Launches PhotoShow Developer Program; Enables Websites to Integrate Multimedia Sharing, Extend Brand and Increase Revenue
New Developer Program Provides Sites With Their Own PhotoShow Multimedia Creation, Playback and Sharing Capabilities
SAN FRANCISCO, CA--(Marketwire - December 12, 2007) - Simple Star, creator of award-winning
PhotoShow software and services, today announced the launch of its
PhotoShow Developer Program, enabling websites to offer their own branded
multimedia authoring, playback and viral sharing tools. Through the new
PhotoShow Developer Program, any partner site can now offer its customers
the full power of PhotoShow: rich, personalized, multimedia experiences
that present users' photo memories with broadcast-quality credits,
captions, transitions, special effects, clip art and compelling musical
soundtracks.
The PhotoShow Developer Program lets partners offer their own customized
and branded PhotoShow authoring tools directly from their sites, so
customers are not routed -- and possibly lost -- to a third-party site.
Once created, these partner-branded PhotoShows can be viewed and shared
virally by posting them into any website that accepts viewing widgets,
sending them via email, ordering them as DVDs and even broadcasting them to
cable TV through Simple Star's ground-breaking PhotoShowTV service. The
partners' branding travels with each syndicated PhotoShow. In addition,
partner sites can derive revenue from upgrades to the premium PhotoShow
authoring service and the PhotoShow DVD service, which is currently offered
by industry leaders Kodak and Shutterfly.
"For the first time, through the PhotoShow Developer Program, web-based
organizations are provided with a seamless way to extend their brands,
increase their value and generate revenue by offering their own branded
online multimedia tools," said Chad Richard, Simple Star CEO. "This
capability helps ensure that site visitors aren't lost to third-party
environments and creates a unique way for sites to distribute their brands
widely through the viral nature of PhotoShows."
Examples of websites that will be integrating PhotoShow include social
media sites, for rich multimedia sharing, photo sites, to provide their
customers with PhotoShow DVDs, media sites, such as newspapers, to offer
their readers' user-generated content and multimedia classifieds, and cable
television portals, to allow their customers to broadcast content to TV.
PhotoShows help consumers share their memories in new, entertaining ways by
turning user-generated content -- digital photos and videos -- into
compelling shows that combine broadcast-quality credits, captions,
transitions, special effects and animations with great musical soundtracks.
Unlike ordinary slideshows, PhotoShows are incredibly easy to create, yet
have the ability to amaze any audience. Millions of people are experiencing
PhotoShows through Simple Star and its wide range of partners.
Availability
The PhotoShow Developer Program officially launched today. To learn more
please visit: http://developer.photoshow.com.
About Simple Star
Founded in 2001, Simple Star develops software products and services that
help consumers share their memories in entertaining ways through PhotoShow,
the most complete and easy-to-use photo platform available. Simple Star
distributes its award-winning PhotoShow software through partners such as
cable companies, digital media software providers, online photo services,
retailers with photofinishing services and hardware manufacturers. Millions
of new users are creating, sharing and viewing PhotoShows every month.
Across multiple business sectors momentum is building that PhotoShow is an
emerging standard. Simple Star partners include Comcast, Time Warner Cable,
Nero, Kodak, Shutterfly, Ritz Camera Centers and Walgreens.