BOSTON, MA--(Marketwire - December 12, 2007) - In the newly released benchmark report, "The
2008 Enterprise Mobility Benchmark Report," Aberdeen Group, a Harte-Hanks
Company (
NYSE:
HHS), found that Best-in-Class organizations experienced a
70% increase in the flexibility of their workforce from the use of mobile
solutions. Almost 600 organizations worldwide contributed their experience
to the most encompassing, yet in-depth enterprise mobility research to
date.
The report analyzed organizations' planning, deployment, use, and
management of enterprise mobility solutions to better understand how
Best-in-Class organizations leverage mobility solutions across the
ever-expanding global marketplace. As part of their strategy to increase
workforce collaboration, Best-in-Class organizations employ a variety of
top-down-driven policy initiatives, processes, and mobility-focused
technologies such as WiFi-enabled smartphones and 3G data plans. In fact,
Best-in-Class organizations leverage WiFi-enabled smartphones as part of
their mobility strategy 70% more frequently than Laggard organizations.
Through leveraging mobile applications, Best-in-Class organizations enjoyed
a 71% increase in their employees' responsiveness to others.
"Top performing organizations place the most emphasis on leveraging their
technology enablers as a means to an end -- not as an end of its own,"
explains Philippe Winthrop, Research Director for the Wireless and Mobility
practice at Aberdeen Group. "A successful mobility initiative is holistic
in nature and covers the entire gamut of mobility factors including
hardware, software, devices, platforms, applications, and policies around
appropriate usage, security, procurement, and even payment policies."
The report educates end users on how Best-in-Class organizations are
leveraging enterprise mobility solutions as compared to others, and
recommends clear actions to improve the flexibility and productivity of
their workforce through increased adoption of technology as well as
improvements in an organization's processes and capabilities. Technology
adoption, training and education, as well as other key performance
indicators are reviewed.
A complimentary copy of this research report is made available due in part
by the following underwriters: Motorola, InfoLogix, and Dexterra. To
obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4211.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Philippe Winthrop
Aberdeen Harte-Hanks
(617) 854-5231
philippe.winthrop@aberdeen.com