Contact Information: CONTACT: Elio Evangelista (919) 433-0214
Documentation Databases a Must for Thought Leader Management
| Source: Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - December 13, 2007) - According to a new study by
Cutting Edge Information (http://www.PharmaOpinionLeaders.com),
implementing a documentation database will positively impact thought leader
management. Documentation databases solve a number of seeming conundrums
that regulations require, such as a need for firewalls and more
communication about staying compliant.
Documenting thought leader activities disallows companies from having
communication breakdowns between fire-walled groups both responsible for
interactions with thought leaders. According to the study, it is crucial
for MSLs and sales reps to know the frequency, time and subject of their
counterpart's thought leader interactions. Because the two sides most
often cannot directly communicate, documenting contact activity provides a
compliant and efficient way to ensure coordination between groups.
According to this study, documenting thought leader activities not only
helps companies stay compliant internally when dealing with thought
leaders, but also facilitates compliance in the actual relationship with
the thought leader. For instance, documenting thought leader activities
and payments ensures that thought leaders are paid for only those functions
which they have performed.
Elio Evangelista, a project leader at Cutting Edge Information, said, "For
companies, implementing and utilizing a database to deal with all facets of
thought leader activities is a win-win. In our research, we found that
surprisingly few companies had integrated all the thought leader management
processes into one system. Documenting thought leaders, their activities
and their compensation in a database allow companies to perform
segmentation, facilitate internal communication and remain compliant."
"Pharmaceutical Opinion Leader Management," available at
http://www.PharmaOpinionLeaders.com, examines the structures, strategies
and resource allocations for the departments responsible for handling
thought leader relationships. The report also includes detailed data for
opinion leader recruitment and segmentation, as well as approaching new
trends and issues concerning compliance to government regulation.
"Thought Leader Compensation: Establishing Fair-Market Value Procedures" is
a study of 46 pharmaceutical, biotechnology and medical device companies'
thought leader management structures, resources, processes and activities.
The report includes detailed segmentation and funding data collected from
top companies, such as Pfizer, Bristol-Myers Squibb, Schering-Plough and
Novartis.
Download a free summary of "Pharmaceutical Opinion Leader Management:
Cultivating Today's Influential Physicians for Tomorrow" or purchase the
report at:
http://www.cuttingedgeinfo.com/pharmaopinionleaders/index.htm#body