Source: Market2World Communications
December 13, 2007 10:48 ET
Mac Developer Alykhan Jetha Urges Apple to Reject Lure of Enterprise Computing
Apple's Computing Innovation Will Die Under Yoke of Enterprise Restrictions Says Marketcircle's CEO
TORONTO--(Marketwire - December 13, 2007) - Drawing comparisons between Microsoft Corp. and
Apple Inc., independent Mac developer Alykhan Jetha is urging Apple to
stick to its knitting in the small business and consumer markets, and leave
the large enterprise market to the "PC society that has stalled out on
innovation." Jetha is the CEO of Marketcircle Inc., makers of Daylite and
Billings business software for the Mac.
"If Apple has to worry about keeping slow-moving enterprises happy, it
cannot innovate and thus it cannot have success," states Jetha. "Just look
at how much effort and work Microsoft has to put into maintaining all kinds
of backwards compatibility. It's a ball and chain that will render Apple as
'just another tech company' should it decide to chase the enterprise
U.S. Small Business Administration Statistics show that small businesses
account for half of U.S. non-farm real gross domestic product, and have
generated 60 to 80 percent of the net new jobs over the past decade. In the
U.K., small businesses employ more than 58 percent of the private sector
workforce, according to statistics from the Federation of Small Businesses.
Jetha says that much like Apple, the job of small business "is to run
circles around the large enterprises and push innovation -- and the economy
"The irony in all of this," adds Jetha in his blog, "is that Apple is
actually getting into the enterprise... This trend is driven by the users
who first experience Apple's ease of use via an iPod or increasingly via an
iPhone, who then take a very small risk and buy a Mac.
"It used to be that employees in the lower rungs of the food chain would
try to bring Macs into various businesses -- big and small. They would
inevitably get shot down by IT staff or their bosses. We know this because
Daylite was often an accomplice in this kind of maneuver. Now the tables
are turned, it is the high level execs that are experiencing Apple's ease
of use and those execs are demanding Macs (and thankfully, Mac business
Despite Apple's wins in the executive suites of large enterprise companies,
Jetha reiterates, "You can't innovate when you cater to dinosaurs."
Jetha's blog entries on this topic are at:
http://www.marketcircle.com/blog/?p=64. The RSS feed for his blog is:
About Marketcircle Inc.
Marketcircle Inc., the Mac business software company, develops
award-winning business applications for Mac OS X, including Daylite
productivity management software, Daylite Mail Integration Module (DMI),
and Billings, a practical time billing and invoicing application.
Incorporated in 1999, Marketcircle Inc. is located in Toronto, Canada, with
partners worldwide. In October, Billings 2.5 earned a 2007 MacUser UK Award
for "Business Software of the Year" from the magazine's editorial staff.
Copyright © 2007, Marketcircle Inc. All rights reserved. Daylite and
Billings 2 are trademarks of Marketcircle Inc. All other trademarks are the
property of their respective owners.
Contact Information: For an interview with Mr. Jetha or to request Marketcircle product review
information, please contact:
Communications Strategist, market2world communications inc.
Phone: +1 613 256-3939