24hPoker becomes Entraction

As previously announced the 24hPoker Group has separated its business
in a  B2B operation  and a  B2C operation,  Casablanca Gaming  Group,
which is operating  the gaming  sites 24hPoker.com,  Martinspoker.com
and more.  As a  consequence  of this  the shareholders  of  24hPoker
Holding have decided  to change the  name of 24hPoker  Holding AB  to
Entraction Holding AB to avoid confusion with the gaming site."The change  of names  marks  the beginning  of  a new  company  that
focuses fully on  supplying the  best products and  services for  our
partners' gaming business," says Peter Åström, CEO.


For more information, please contact:
Peter Åström, CEO, Entraction, +46 73 600 85 01
Pia Rosin, Corporate Communications Director, Entraction, +46 70 753
22 46



About 24hPoker (to be Entraction Holding AB)
24hPoker Holding AB is a Swedish-registered gaming group that
develops proprietary software systems for online gaming through its
subsidiaries and operates one of the world's largest poker networks,
24hNetwork. The poker network is operated by subsidiaries on Malta
that are licensed to market and conduct their own gaming activities
and to deliver gaming services to partners in the poker network.

The 24hPoker Group offers its partners software systems for poker,
sports betting and casino, access to the poker network and a range of
peripheral services such as website design, gaming licenses,
operation, payment systems, promotional tools and 24/7 support.
Partners can choose between an integrated solution containing a
customized mix of different products or a turnkey solution in which
the partner is responsible only for marketing.

24hPoker Holding AB is listed on the First North marketplace of the
OM X Nordic Stock Exchange and has approximately 9 000 shareholders.
www.24hpoker.se