Contact Information: Contact: Brands Corporation Eric Lehner 1-705-737-4062 WEB SITE: http://www.WinningBrands.ca http://www.GreenLivingShow.ca
Winning Brands Production Capacity Grows With Surefil
Quality Control, Timeliness, Cost Effectiveness Increase With New Alliance
| Source: Winning Brands Corporation
BARRIE, ON--(Marketwire - December 17, 2007) - Ewire -- Winning Brands Corporation (PINKSHEETS : WNBD ) (www.WinningBrands.ca) reports that it will commence production of
its consumer and industrial products in a new facility by December 31, 2007
in order to increase the quantity and quality of all its product
deliverables. Surefil LLC of Grand Rapids, Michigan (www.Surefil.com) is a
top rated custom manufacturing facility servicing some of North America's
leading consumer brands requiring the best standards of production
available today. It begins manufacturing Winning Colours® Stain Remover
before the end of the month.
The decision by Winning Brands and Surefil to enter into a production
partnership furthers the objectives of both organizations, and represents a
vetting process by both. Winning Brands is preparing itself to build new
"brand favourites" in key consumer product category niches with
environmental impact, such as stain removal, laundry products and
industrial cleaners. To do this, it must be capable of delivering large
orders to the most discerning national retail chains in accordance with the
highest standards of consistent quality, economical production, production
batch control and tracking of all operational elements in real time. On
the part of Surefil, there is a desire to manage production for a select
group of brands whose current or anticipated volumes provide significant
growth of capacity utilization for the Grand Rapids facility. The
management teams of both organizations view each other as "partners" in
combining ambitious marketing success and production excellence
respectively.
Investors of both organizations benefit as well. On the part of Winning
Brands, the new production arrangement increases capacity dramatically.
Production that previously required 2 weeks can be accomplished in 5 hours.
All the input elements will also be managed with new standard of
traceability backward through the supply chain to ensure testing for
compliance to specifications. These resources will become available to
Winning Brands on a variable cost basis, rather than requiring an expansion
of its current smaller facility through a new generation of equipment and
personnel. The existing plant will be phased out gradually in concert with
the new plant coming on stream. This arrangement increases the ability of
Winning Brands to apply future capital resources and cashflow to build
awareness of its brands amongst consumers rather than be tied up in real
estate or depreciating physical plant. For Surefil however, the Grand
Rapids operation has gained access to a highly motivated additional brand
management team whose mandate is to keep the plant busy with orders and
cashflow without the associated brand management and advertising costs to
Surefil. This helps Surefil develop and maintain the top facility of its
kind by reinvesting in the latest equipment and processes, rather than
marketing. Both organizations benefit by focusing on core competency.
For the full release please follow this link:
http://www.ewire.com/display.cfm/Wire_ID/4410