SARASOTA, Fla., Dec. 19, 2007 (PRIME NEWSWIRE) -- Kesselring Holding Corporation (OTCBB:KSSH) today announced that it has completed implementation of a customized, web-based Customer Relationship Management (CRM) system for its sales, marketing and investor relations efforts.
"This CRM system is a multi-faceted approach that automates back-office customer management at both the corporate and subsidiary levels," said Douglas P. Badertscher, Chief Executive Officer. "It allows us to effectively manage our investor relations efforts as well as track and monitor sales and marketing efforts at our subsidiary companies in real time."
Through the capture, storage and analysis of key data, customer information can be utilized for a broad range of purposes. For example, leads and customers can be organized and searched by key contact information, vertical sales sector, location, zip code, job size and scope.
Integrated Document Solutions (IDS), a technology solutions and services provider, together with Kesselring Holding Corporation, created the custom CRM to help facilitate organic growth. "We worked closely with the Kesselring team to enhance their relationship management in significant measures," said Yaniv Dagan, president of IDS. "Customized functionality and workflow will ensure that their valuable customers are properly supported."
Kesselring Holding Corporation, dedicated to restoring the luster to America's commercial buildings, is proud of the fact that its subsidiaries have been independently operating since 1948 in the areas of restoration, construction, aluminum products, cabinetry, woodworking, and door and hardware materials. These companies include: Kesselring Construction Corporation, King Brothers Woodworking Inc., and King Door & Hardware Inc. With offices in Florida and Washington State, the companies provide skilled experience, customized project management, and a reputation for quality and integrity. For more information about Kesselring Holding Corporation or any of its subsidiaries, please visit www.KesselringHolding.com on the Web or call 941-953-5774.
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