Schipul - The Web Marketing Company Creates Emergency Preparedness Alliance With Firestorm Solutions LLC
Web Clients to Benefit From Comprehensive Business Continuity and Disaster Recovery Initiative
HOUSTON, TX--(Marketwire - December 19, 2007) - Schipul - The Web Marketing Company
(www.schipul.com), a provider of Web marketing products and services for
businesses and associations, is taking action to minimize the potential
impact of a business disruption. Schipul has entered into a strategic
alliance with Firestorm Solutions LLC, a leader in business continuity
planning, vulnerability analysis, risk mitigation and crisis management.
Schipul's rapid growth and commitment to client service have fueled its
interest in planning for disaster. The
Houston-based company has a client base of nearly 400 businesses and
associations, and more than a half million people regularly use Tendenci®
Web marketing software, which is developed and marketed by Schipul. The
Houston Area Red Cross, which serves almost 6 million people in 16
counties, recently launched a new Web site powered by Tendenci.
"We have a responsibility to the organizations that depend on us to deliver
maximum uptime, communication and service even in the worst of
circumstances," said Ed Schipul, CEO of Schipul - The Web Marketing
Company. "Through this process we anticipate being able to improve our
software and services to be a greater value to our clients and the
communities they serve."
Tendenci software features a unique set of Web-based disaster preparedness
tools that can help organizations respond quickly and effectively.
Tendenci's first responder tool ensures that emergency communications reach
critical people. Tendenci's volunteer coordination portal and emergency
social services check-in feature help to organize relief efforts.
Firestorm believes the Schipul team's mindset could be the key to the
company's survival. Approximately 40 percent of small or medium businesses
fail to reopen after a disaster affects them. And of those that do reopen,
another 25 percent close within two years.
"We find most businesses are in disaster denial, thinking that it can't
happen to them, so it is refreshing to work with a team that really
embraces the process," said Jim Satterfield, CEO of Firestorm. "The
increasing importance of the Web in keeping information flowing and keeping
employees, customers and communities updated makes our work with Schipul
that much more significant."
As part of the strategic alliance, Schipul will design a new dynamic Web
site for Firestorm powered by Tendenci software. The site will feature a
Content Management System to make it easy to post and update content,
e-newsletter capabilities, an online event calendar and registration, and
integrated Really Simple Syndication (RSS) to automate the process of
alerting subscribers to updates.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci®
association management application, which has more than a half million
users worldwide. Schipul is based in Houston, and provides marketing
services on the Internet to a variety of service industries in local,
national and international markets. Schipul's clients include American
Association of Dental Office Managers, National Pharmacy Technician
Association, Texas Association of Nonprofit Organizations, Wolff Companies
and DPK Public Relations. Additional information about Schipul is available
at www.schipul.com and www.tendenci.com.
About Firestorm Solutions
Firestorm is a strategic consulting firm which focuses on vulnerability
analysis, threat assessment, crisis management and mitigation, employing a
'Predict. Plan. Perform' model. Additional information is available at
www.firestorm.com or call 1-800-321-2219.
Contact Information: Contact:
Dan Keeney, APR
DPK Public Relations