Contact Information: CONTACTS: Corporate John Thompson AeroGrow International, Inc. (303) 444-7755 Investor Budd Zuckerman Genesis Select Corporation (303) 415-0200
AeroGrow Products Top Amazon.com's "Most Wished For" List for Second Consecutive Year
Ranked #1 on Amazon's "Most Wished For" List; Ranked #2 on the "Most Gifted" List; Ranked #5 on the "Bestsellers" List; More Than 20 AeroGrow Products Ranked Among the Top 100 Spots of These Lists
| Source: AeroGrow International, Inc.
BOULDER, CO--(Marketwire - December 19, 2007) - AeroGrow International, Inc. (NASDAQ : AERO )
("AeroGrow" or the "Company"), makers of the AeroGarden® kitchen garden
appliance, announced that AeroGrow's products ranked #1 on Amazon.com's
"Most Wished For" list, #2 on their "Most Gifted" list, and #5 on the
"Bestsellers" list for the Patio, Lawn & Garden category as of December 17,
2007. In addition to being ranked first on the "Most Wished For" list, a
total of 5 AeroGrow products were ranked in the top 25 and 9 in the top
100. The 2007 holiday season marks AeroGrow's second consecutive annual
appearance at the top of Amazon's "Most Wished For" list.
In the "Most Gifted" list -- those items that have been ordered for
gift-giving -- the AeroGarden Classic in black was the #2 gift choice of
Amazon.com shoppers in the category. AeroGrow had 2 products in the top 5,
4 in the top 25, and 7 in the top 100 of the "Most Gifted" list.
The AeroGarden also ranked #5 in Amazon.com's "Bestseller" list for the
category, with 4 products in the top 25 and 7 in the top 100.
Amazon.com is the world's largest online retailer. Their "Bestseller" and
"Most Gifted" lists track and rank sales in real time from among tens of
thousands of products. The "Most Wished For" list features the product that
appears most often on the Wish Lists of Amazon.com customers.
"It's wonderful to see this continued and escalating interest in our
products and accessories," said Michael Bissonnette, AeroGrow's Founder and
CEO. "Our sell-through data this quarter to date has exceeded our
expectations. We're continuing to execute and deliver new products through
new channels, at an ever-increasing rate, and are seeing growing levels of
consumer excitement and interest. With the growing acceptance and demand
across all channels this holiday season, I think we've firmly cemented our
new product category in the minds of both consumers and retailers."
About AeroGrow International, Inc.
Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is
dedicated to the research, development and marketing of the AeroGarden®,
the world's first kitchen garden appliance. The AeroGarden features
NASA-proven, dirt-free aeroponic technology, allowing anyone to grow
farmer's market fresh herbs, salad greens, tomatoes, chili peppers,
strawberries and more, indoors, year-round, so simply and easily that no
green thumb is required. See www.aerogrow.com.
FORWARD-LOOKING STATEMENTS
"Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995: Statements by Michael Bissonnette and/or the Company, statements
regarding growth of the AeroGarden product line, optimism related to the
business, expanding sales and other statements in this press release are
forward-looking statements within the meaning of the Securities Litigation
Reform Act of 1995. Such statements are based on current expectations,
estimates and projections about the Company's business. Words such as
expects, anticipates, intends, plans, believes, sees, estimates and
variations of such words and similar expressions are intended to identify
such forward-looking statements. These statements are not guarantees of
future performance and involve certain risks and uncertainties that are
difficult to predict. Actual results could vary materially from the
description contained herein due to many factors including continued market
acceptance of the Company's products or the need to raise additional
capital. In addition, actual results could vary materially based on changes
or slower growth in the kitchen garden appliance market; the potential
inability to realize expected benefits and synergies; domestic and
international business and economic conditions; changes in customer demand
or ordering patterns; changes in the competitive environment including
pricing pressures or technological changes; technological advances;
shortages of manufacturing capacity; future production variables impacting
excess inventory and other risk factors listed from time to time in the
Company's Securities and Exchange Commission (SEC) filings under "risk
factors" and elsewhere. The forward-looking statements contained in this
press release speak only as of the date on which they are made, and the
Company does not undertake any obligation to update any forward-looking
statement to reflect events or circumstances after the date of this press
release.