BOSTON, MA--(Marketwire - January 9, 2008) - Companies using radio frequency identification
(RFID) technologies are increasingly enjoying new and significant business
benefits, according to research reported in "Winning RFID Strategies for
2008," a newly published report by Aberdeen Group, a Harte-Hanks company
(
NYSE:
HHS).
The new Guide highlights results from multiple Aberdeen Group survey-based
Benchmark Studies of RFID use in manufacturing, retail, and other
industries. The Guide offers specific, vendor-neutral, business-centric
analysis and recommendations, to help all types and sizes of enterprises to
take maximum advantage of RFID, within and beyond corporate supply chains.
"Among 'Best-in-Class' companies using RFID identified by Aberdeen Group
research, 100% reduced process failure incidents by at least 20%, and
improved process throughput by at least 10%. These positive results set the
stage for broader RFID deployments in 2008 and beyond," said Michael
Dortch, Senior Analyst at Aberdeen Group. "In addition, RFID solutions are
falling in price while gaining functionality and becoming easier to
integrate with IT infrastructures and key business applications. These
developments are making it faster, easier, and less expensive to translate
RFID deployments into real business benefits."
As enterprises pursue and achieve business benefits from RFID deployments,
their RFID solutions, technologies, and vendor selection strategies are
evolving in ways that create more opportunities for success. A critical
factor in such success is a greater focus on business process visibility,
improvement, and optimization.
More than a third of manufacturers surveyed by Aberdeen Group (34%) cited
asset tracking as the primary objective of their RFID initiatives, with
production efficiency (24%) and supply chain visibility (19%) the next two
objectives cited most often. Among retailers surveyed, more than two-thirds
(68%) cited improving process visibility as a top driver of RFID adoption,
with almost as many (64%) citing asset tracking. These and other findings
featured in the RFID Solution Selection Guide demonstrate that RFID is
moving rapidly beyond traditional "slap-and-ship" and "track-and-trace"
applications.
Aberdeen Group's "Winning RFID Strategies for 2008" also includes RFID
readiness assessment criteria, and discussion of RFID's impacts on business
and IT infrastructures and organizations. A complimentary copy of this
Guide is made available due in part to the following underwriters: Acsis
Inc., Alien Technology, ODIN technologies, and Xterprise Inc. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4205
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Michael Dortch
Aberdeen Harte-Hanks
(707) 576-7565
Michael.dortch@aberdeen.com