BOSTON, MA--(Marketwire - January 9, 2008) - Aberdeen, a Harte-Hanks Company (
NYSE:
HHS),
announces the results of its benchmark study focused on bolstering online
user confidence and stopping fraud. The report, "Securing the Online User
Experience - Building User Confidence and Stopping Fraud," details the
strategies, capabilities and technologies used by the organizations that
are doing the best job of growing user confidence and curbing fraud.
The research shows that organizations are very concerned about fraud but
even more concerned about gaining and maintaining the confidence of their
account holders.
"Everyone we spoke to -- at banks, service providers, e-tailers and
consultancies -- was very, very apprehensive about the increase in the
volume of and sophistication of fraud attacks," said Carol Baroudi,
research director in the IT Security practice at Aberdeen. "Yet nearly all
were even more concerned about account holder and potential account holder
reticence. Survey respondents said that confidence has been steadily
declining over the last seven years, and as a result, the cost of doing
business online is climbing."
The research reveals a shift in account holder behavior that experts
believe is attributable to increased media focus on the dangers associated
with transacting business online and the attention being given to data
breaches, phishing attacks and online scams. The traditional belief that
account holders will always prefer convenience to the encumbrance of added
security is being challenged by customer demands for tighter security and
willing adoption of optional security mechanisms such as PayPal's security
key.
Using reduced number incidents of fraud, reduced financial loss
attributable to fraud, and increased number of account holders, online
transactions, and transactions per account holder as key performance
criteria, Aberdeen Group determined
Best-in-Class organizations. The Best-in-Class account providers are
getting dramatically different results from those of the Industry Average
and Laggard organizations. They have different strategies and they deploy
more security solutions, including newly emerging anti-fraud technologies.
A complimentary copy of this report is made available due in part by the
following underwriters: Arcot, Quest Software and Quova. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4269.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Carol Baroudi
Aberdeen Harte-Hanks
(617) 854-5298
carol.baroudi@aberdeen.com