Brandt Beef Named Best Boutique Cut of Beef by New York Magazine

BRAWLEY, CA--(Marketwire - January 10, 2008) - Brandt Beef -- The True Natural, a family owned, premium natural beef producer that is dedicated to sustainable practices, has been named the "best boutique cut of beef in midtown" for the second consecutive year by New York Magazine.

The January 7, 2008 "Where to Eat 2008" issue features restaurant critic Adam Platt's top spots to eat in New York City including Brandt Beef's chile-rubbed prime rib eye at Michael Lomonoco's Porter House New York restaurant as the "best boutique cut of beef in midtown" on page 36. An electronic version of the article can be found at http://nymag.com/restaurants/wheretoeat/2008/42376/index12.html.

"We are extremely excited to be named New York City's best boutique cut of beef by New York Magazine for the second consecutive year," said Eric Brandt, managing partner of Brandt Beef. "This accolade reaffirms our commitment to excellence -- natural products that are unparalleled in taste, tenderness and consistency."

Brandt Beef has been raising its animals naturally since the early 1990s and employs several sustainable practices including growing much of its animals' feed on its own vertically-integrated farm. Brandt's animals are raised without hormones and are fed a vegetarian corn-based diet for more than 300 days without the use of antibiotics. The company prides itself on raising its animals naturally and using the best and most humane techniques of animal husbandry known today.

In addition to Michael Lomonoco's Porter House New York, Brandt Beef is featured on the menus of several New York City restaurants including: Café Gray; Gordon Ramsay at The London; 2 West Restaurant at The Ritz-Carlton New York, Battery Park; Park Avenue Winter; Craftsteak; Del Posto; Oscar's American Brasserie at The Waldorf Astoria; Josie's Restaurant West; Josie's Restaurant East; Josephina; Citrus Bar & Grill; Better Burger NYC; Beacon Restaurant; Country; Brasserie Les Halles; Loft Restaurant & Lounge; and Pazza Notte Restaurant & Lounge.

Brandt products are also available for purchase via the following:

For Businesses

-- Distribution to the East Coast (New England and New York) - Cambridge
   Packing Company (master distributor).  Sub-distributors include:
    -- Creative Wholesale Meats - southern Connecticut
    -- Endicott Meats - metro New York
    -- Pat LaFrieda Wholesale Meat Purveyors - metro New York
    -- Main Street Meats - Long Island, N.Y.
    -- Ashley Foods - Philadelphia
    -- Maryland Quality Meats - Baltimore/Washington, D.C.
    -- Grand Western Brands - Florida

-- Distribution to the Southwest - Hamilton Meats

-- Distribution to the Pacific Northwest - Lakeway Commodities

-- Distribution to Los Angeles, Las Vegas, Aspen, Colo. and
   Hawaii - K&M Meats

For Consumers

--  Online at www.brandtbeef.com
    
--  Retail locations in New York include Dean & DeLuca and Garden Of Eden
    Gourmet Market.
    

New York Magazine covers, analyzes, comments on and defines the news, culture, entertainment, lifestyle, fashion and personalities that drive New York City. Founded in April 1968, the magazine reaches 1.6 million readers each week and is published by New York Media Holdings, LLC.

About Brandt Beef

Brandt Beef -- The True Natural, is a family owned premium natural beef producer for the up-scale restaurant and retail markets. The Brandt family is dedicated to sustainable practices and is passionate about producing the most consistent, highest quality, 100 percent source verified natural beef on the market. Through cattle selection, natural feeding practices and humane treatment of animals, Brandt Beef produces a product that is unparalleled in taste, tenderness and consistency. Brandt Beef received the Master Chefs' Institute Seal of Excellence in 2006 for its achievement in obtaining the Master Chef's Institute standard of quality. To obtain more information, get recipe ideas from Chef Tom McAliney or purchase various cuts of Brandt's premium natural beef, please visit www.brandtbeef.com.

Contact Information: Media Contacts: Sara DeNio Dresner Corporate Services 312-780-7223 sdenio@dresnerco.com David Gutierrez Dresner Corporate Services 312-780-7204 dgutierrez@dresnerco.com