JumpTV Secures Exclusive Online Streaming and Mobile Rights for FIFA 2010 World Cup South American Qualifying Matches

TORONTO and NEW YORK, NY--(Marketwire - January 16, 2008) - JumpTV (TSX: JTV) (AIM: JTV), a leader in streaming premier sports events and international television over the Internet, announced today that it has acquired from SCP Worldwide the exclusive North American online and mobile rights for the 70 remaining matches of the FIFA 2010 World Cup South American region qualifying matches and up to 40 associated "friendly" matches.

JumpTV also announced that is has taken an equity stake in SCP Worldwide's overall broadcast rights for this content. SCP and JumpTV have jointly secured distribution deals for this content with ESPN, DIRECTV® (NASDAQ: DTV), DISH Network® (NASDAQ: DISH) and InDemand to create an integrated coverage package.

JumpTV paid approximately US$3.5 million for a minority stake in the rights for all broadcast platforms, including DTH, cable, terrestrial, Internet and mobile. As part of the transaction, JumpTV will exclusively carry the live games online and will sub-license on-demand highlights to other potential online partners. JumpTV and SCP will also select and sub-license to mobile partners.

"JumpTV is committed to investing in world-leading sports content", said Jordan Banks, Chief Executive Officer of JumpTV. "Our partnership with SCP is evidence of our momentum in the sports arena and particularly in respect to sports on the Internet."

From June 2008 through November 2009, JumpTV will offer all 70 games of the tournament. The matches will be played between the 10 South American Federations, which have won more World Cups in the past 13 tournaments than any other continent and includes world powerhouses -- Brazil and Argentina. JumpTV will also offer up to 40 associated "friendly" matches over the term. Pricing for the pay-per-view packages will be determined at a later date and certain games may be offered on a free, ad-supported basis.

Nada Usina, President of JumpTV Sports said, "The 70 games and matches that JumpTV will be streaming live online represents some of the most valuable advertising inventory we've ever offered. For the major brands looking to reach the world's most passionate, involved audiences, these matches pose a unique opportunity. JumpTV's ability to not only stream pre-roll ads, but also to customize an advertising environment around the broadcast and target consumers in an incredibly focused fashion, is a tremendous asset to advertisers."

G. Scott Paterson, executive chairman of JumpTV added, "With over 90 Hispanic television channels streaming live globally on JumpTV, we are uniquely positioned to optimize the marketing of the South American World Cup qualifying tournament. We are delighted to be partnering with SCP, DirecTV, Dish Network, inDemand and ESPN to bring this valuable sports property to soccer fans across North America."

"To have JumpTV become a strategic partner with us for this property will allow us to maximize the value of this prestigious tournament," said Chris Bevilacqua, partner, SCP Worldwide. "After working closely with them on their carriage of the first four rounds of the tournament, it became very clear that they were the right company to move forward with. This also signifies the first of what we expect will become a deeper strategic relationship between our two companies."

About JumpTV

JumpTV is a leading distributor of live sports and international television over the Internet. With more than 300 television channels from 75+ countries and more than 175 partnerships with sports teams and leagues, JumpTV delivers full-screen sports, news and entertainment content on a real-time basis from all corners of the globe to computers and IP-enabled devices. For more information, visit www.jumptv.com and www.collegesportsdirect.com.

About SCP Worldwide

Based in New York City, SCP Worldwide is a sports, media and entertainment company with worldwide assets that is owned and operated by David W. Checketts and his partners, Mike McCarthy, Ken Munoz, Chris Bevilacqua, Dean Howes and Alan Pace. Together they form an experienced management team with a proven track record in the sports, entertainment, media and financial fields with a combined impressive resume which includes Madison Square Garden and its cable networks MSG, FSN New York, the first-ever college sports network, CSTV, the first-ever college conference network, the MTN and financial stalwart Lehman Brothers.

SCP Worldwide's growing cadre of properties include: the National Hockey League's St. Louis Blues, Scottrade Center and Kiel Opera House in St. Louis, Missouri; Major League Soccer's Real Salt Lake and Sports Radio KALL 700 AM in Salt Lake City, Utah; a controlling interest in New York City based Running Subway, a live entertainment company which is once again producing "Dr. Seuss' How The Grinch Stole Christmas! The Musical" on Broadway this past Holiday Season; and heralded television and broadband production company, Tupelo-Honey Productions. In addition, SCP Worldwide has a long-term marketing partnership with world renowned soccer club Real Madrid.

SCP Worldwide is also constructing a soccer-specific stadium with related entertainment elements in Sandy, Utah.

Forward-looking statement

Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may," "will," "should," "could," "anticipate," "believe," "plan," "estimate," "potential," "expect," "intent" and similar expressions to the extent they relate to JumpTV or its managements. These statements reflect JumpTV's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in JumpTV's prospectus (admission document) dated August 1, 2006 and the matters discussed under "Risk Factors" contained in JumpTV's final short form prospectus dated February 19, 2007. These forward-looking statements are made as of the date hereof, and JumpTV assumes no obligation to update or revise them to reflect new events or circumstances.

Contact Information: JUMPTV PR / IR Contacts North America: Lewis Goldberg KCSA Worldwide +1-212-896-1216 Nada Usina President JumpTV +1-407-936-0809