First day of trade in Entraction will be January 21st 2008

As previously announced the 24hPoker Group has separated its business
in a B2B operation and a B2C operation, Casablanca Gaming Group,
which is operating the gaming sites 24hPoker.com, Martinspoker.com
and more. As a consequence of this the shareholders of 24hPoker
Holding have decided to change the name of 24hPoker Holding AB to
Entraction Holding AB to avoid confusion with the gaming site.

Please, visit our new website www.entraction.com  to learn more about
the company!



For more information, please contact:
Peter Åström, CEO, Entraction, +46 73 600 85 01
Pia Rosin, Corporate Communications Director, Entraction, +46 70 753
22 46



About Entraction Holding AB
Entraction Holding AB is a Swedish-registered gaming group that
develops proprietary software systems for online gaming through its
subsidiaries and operates one of the world's largest poker networks.
The poker network is operated by subsidiaries on Malta that are
licensed to market and conduct their own gaming activities and to
deliver gaming services to partners in the poker network.

The Entraction Group offers its partners software systems for poker,
sports betting and casino, access to the poker network and a range of
peripheral services such as website design, gaming licenses,
operation, payment systems, promotional tools and 24/7 support.
Partners can choose between an integrated solution containing a
customized mix of different products or a turnkey solution in which
the partner is responsible only for marketing.

Entraction Holding AB is listed on the First North marketplace of the
OM X Nordic Stock Exchange and has approximately 8 500 shareholders.
www.entraction.se