REDWOOD SHORES, CA--(Marketwire - January 16, 2008) - GreenRoad Technologies Inc. (, an innovative leader in driver safety technologies, today announced the appointment of David J. Coleman as director of business development. GreenRoad is focused on improving driver safety for fleets and insurance companies with its Safety Center solution which reduces driver crashes by an average of 54 percent, lowers accident costs by an average of 65 percent, and lowers fuel consumption and CO2 emissions by an average of seven percent.

Coleman will be leveraging his fleet market and onboard technology expertise to build partnerships for GreenRoad with fleet management companies and other partners throughout North America.

Coleman brings 13 years of experience in new technology, product strategy, business development and telematics to the GreenRoad team. Previously, Coleman was with PHH Arval as vice president, new product strategy, and was responsible for the development and go-to-market plans for several new fleet technology products. Most recently, Coleman developed PHH Onboard -- PHH's telematics product. Coleman and PHH Onboard were the recipients of the 2006 American Business Stevie Award for Best New Product of 2006. PHH Onboard also won the 2006 Information Week's Top 100 Services Award.

"David will be key in our expansion of North American partnerships with fleet management companies and other partners," said Dan Steere, CEO of GreenRoad. "His experience is exactly the right fit for building solid business relationships in the growing risk and safety market."

About GreenRoad

GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver coaching -- without privacy invasions. Safety Center focuses on how they are driving, not where, and does not watch the drivers with intrusive video cameras. Over time, Safety Center has proven that it can change driver behavior behind the wheel. The result is fewer accidents, lower accident costs and safer drivers. For more information about GreenRoad, visit

Contact Information: Contact: Kristofer Konietzko Breakaway Communications for GreenRoad 415-358-2491