INDIANAPOLIS, IN--(Marketwire - January 16, 2008) - Continuing its expansion into new states and markets, Watchfire Digital Outdoor ( today announced that it has sold and installed a digital billboard on a major corridor leading into Panama City, Fla., its first digital billboard in the "Sunshine State." Summit Outdoor purchased the 19mm, 10'6" x 36' billboard.

Summit Outdoor chose Watchfire for its high quality, reasonable price and clear emphasis on customer support. "We've worked with other digital billboard companies in the past, but the customer support after the initial sale was almost non-existent," said Terry Pafford, owner of Summit Outdoor. "Not only did Watchfire offer a high quality billboard, but their customer service is top notch. They have been on top of every detail to ensure the billboard went up on schedule."

According to Pafford, advertisers are drawn to the unique flexibility that digital billboards offer. Messages can be changed easily and quickly, allowing advertisers to target relevant messages based on time of day.

"Florida is a new territory for Watchfire Digital Outdoor and we're looking forward to continued growth in the state. We think the durability and warranty on our product will continue to make it very attractive in coastal locations. No one builds a board more rugged than ours," said Darrin Friskney, director of Watchfire Digital Outdoor. "We're happy to welcome Summit Outdoor to the Watchfire family."

Watchfire Digital Outdoor produces the industry's only 19mm pixel pitch billboard -- which packs 768 LEDs into every sq. ft. -- and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme conditions: 180 days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel protects the boards from humidity and moisture, eliminating the need for cooling units. All Watchfire boards feature unique cabinetry and streamlined electronics design that improves operation and simplifies maintenance. Watchfire's warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.

For a free copy of "10 Things You Should Know About Digital Outdoor Before Buying," go to

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. It is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 10,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to

Contact Information: For information contact: Clarus Communications Mara Conklin 847-816-9411 Linda Muskin 847-432-7300