RESEARCH TRIANGLE PARK, NC--(Marketwire - January 17, 2008) - Cutting Edge Information, a business intelligence firm based out of Research Triangle Park, NC, introduces a new and unique toolkit designed to optimize pharmaceutical thought leader activities in the New Year.

When used together, pharmaceutical and biotech companies will benefit from 517 pages, 1000+ metrics (including an outstanding 353 charts, graphics and diagrams). Both reports in the Opinion Leader Toolkit were created from interviews with vice presidents and directors of medical affairs, product directors and managers, marketing consultants, thought leader development managers and MSL team leaders.

"Our new toolkit is an ideal means for pharmaceutical and biotechnology companies to put a process in place for determining how they manage thought leader relationships, who they're targeting and how to fairly pay these physicians for their services," said Elio Evangelista, lead author of both reports and Research Team Leader at Cutting Edge Information.

Report #1: "Pharmaceutical Opinion Leader Management: Cultivating Today's Influential Physicians for Tomorrow" (www.PharmaOpinionLeaders.com) includes detailed strategies for identifying, recruiting, building and maintaining thought leader relationships. The study guides opinion leader management executives with best practices for physicians in all tiers, including local, regional, national and global influencers.

Download Free Summary: http://www.cuttingedgeinfo.com/pharmaopinionleaders/PH109_Download.asp#body

"Pharmaceutical Opinion Leader Management: Cultivating Today's Influential Physicians for Tomorrow" will help pharmaceutical and biotech companies:

--  Set thought leader management and MSL program budgets and headcounts
--  Identify and segmenting opinion leader candidates by tier
--  Build thought leader relationships through new opportunities
--  Track the number of KOL relationships already established
--  Document KOL activities
    

Report #2: "Thought Leader Compensation: Establishing Fair-Market Value Procedures" (www.ThoughtLeaderCompensation.com) provides relevant case studies and best practices to guide thought leader management teams. The report provides compensation ranges for various specialties in 20 different therapeutic areas and 500+ metrics.

Download Free Summary: http://www.cuttingedgeinfo.com/thoughtleadercompensation/PH106_Download.asp#body

"Thought Leader Compensation: Establishing Fair-Market Value Procedures" will help pharmaceutical and biotech companies:

--  Benchmark your thought leader payments against fee schedules from
    participating companies
--  Create a process for determining fair-market compensation encompassing
    several data points
--  Determine how compliance legislation will affect your company
--  Establish a database to document thought leader interactions
--  Compare companies overpay per hour to attract influential physicians
    

Contact Information: CONTACT: Elio Evangelista 919-433-0214