RESEARCH TRIANGLE PARK, NC--(Marketwire - January 17, 2008) - Cutting Edge Information, a
business intelligence firm based out of Research Triangle Park, NC,
introduces a new and unique toolkit designed to optimize pharmaceutical
thought leader activities in the New Year.
When used together, pharmaceutical and biotech companies will benefit from
517 pages, 1000+ metrics (including an outstanding 353 charts, graphics and
diagrams). Both reports in the Opinion Leader Toolkit were created from
interviews with vice presidents and directors of medical affairs, product
directors and managers, marketing consultants, thought leader development
managers and MSL team leaders.
"Our new toolkit is an ideal means for pharmaceutical and biotechnology
companies to put a process in place for determining how they manage thought
leader relationships, who they're targeting and how to fairly pay these
physicians for their services," said Elio Evangelista, lead author of both
reports and Research Team Leader at Cutting Edge Information.
Report #1: "Pharmaceutical Opinion Leader Management: Cultivating Today's
Influential Physicians for Tomorrow" (
www.PharmaOpinionLeaders.com)
includes detailed strategies for identifying, recruiting, building and
maintaining thought leader relationships. The study guides opinion leader
management executives with best practices for physicians in all tiers,
including local, regional, national and global influencers.
Download Free Summary:
http://www.cuttingedgeinfo.com/pharmaopinionleaders/PH109_Download.asp#body
"Pharmaceutical Opinion Leader Management: Cultivating Today's Influential
Physicians for Tomorrow" will help pharmaceutical and biotech companies:
-- Set thought leader management and MSL program budgets and headcounts
-- Identify and segmenting opinion leader candidates by tier
-- Build thought leader relationships through new opportunities
-- Track the number of KOL relationships already established
-- Document KOL activities
Report #2: "Thought Leader Compensation: Establishing Fair-Market Value
Procedures"
(
www.ThoughtLeaderCompensation.com) provides relevant case studies and best
practices to guide thought leader management teams. The report provides
compensation ranges for various specialties in 20 different therapeutic
areas and 500+ metrics.
Download Free Summary:
http://www.cuttingedgeinfo.com/thoughtleadercompensation/PH106_Download.asp#body
"Thought Leader Compensation: Establishing Fair-Market Value Procedures"
will help pharmaceutical and biotech companies:
-- Benchmark your thought leader payments against fee schedules from
participating companies
-- Create a process for determining fair-market compensation encompassing
several data points
-- Determine how compliance legislation will affect your company
-- Establish a database to document thought leader interactions
-- Compare companies overpay per hour to attract influential physicians
Contact Information: CONTACT:
Elio Evangelista
919-433-0214