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His Royal Highness Prince Al-Waleed Bin Talal and Cisco Collaborate to Advance the Consumer Entertainment Experience
| Source: Cisco
RIYADH, SAUDI ARABIA--(Marketwire - January 20, 2008) - HRH Prince Alwaleed bin Talal,
Chairman of Rotana Audiovisual and Chairman of Kingdom Holding Company,
today conducted a meeting with John Chambers, Chairman and CEO of Cisco
(NASDAQ : CSCO ), in Riyadh to discuss future collaboration and the adoption
of innovative technologies across the company's Rotana Entertainment
division.
The two companies today worked toward a collaboration to expand the global
reach of Rotana's media content through a new platform for service
providers, which will take advantage of Cisco's Content Delivery System and
IPTV architectures. By building strategic relationships with real estate
developers, service cable and triple-play providers across the world,
Rotana's customers will be able to utilize the new platform to support
delivering high-definition picture quality and generate new revenue streams
through expanded content availability and targeted advertising.
"Our collaboration with Cisco today comes in line with our expansion
strategy and furthers our leadership in the entertainment industry," said
Prince Al-Waleed Bin Talal. "Working closely with Cisco, Rotana will be
able to tap into new markets and communities. Furthermore, with Cisco's
Telepresence, we could introduce unprecedented entertainment experiences
and bring Rotana live-like concerts to several geographic locations at the
same time."
"Our collaboration differentiates Rotana as the pioneers in offering the
next generation of entertainment. It also signals the transformation of the
entertainment and broadcast industry in the region," commented Dr. Badr
AlBadr, managing director for Cisco KSA.
The collaboration of the two companies will also enable Kingdom Holding to
take advantage of Cisco's Connected Real Estate solutions for building
intelligent building and infrastructure components, offering
value-added services that are built on a converged IP network backbone.
The solutions can reduce costs and complexity by replacing disparate
networks for communications, security, and building systems with one
simplified, flexible, and scalable IP network.
About Rotana
Rotana Audio Visual is the world's largest producer and distributor of
Arabic music, movies and broadcasters of premium TV channels with direct
operations and distributor partnership worldwide. Rotana broadcast six TV
channels and provides contents to TV channels, Telecom Operators, Service
Providers and Content Aggregators. Rotana is headquartered in Riyadh Saudi
Arabia, with offices in Jeddah, Cairo, Beirut, Dubai and Kuwait. For more
information please visit http;//www.rotana.net.
About Cisco
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.Cisco.com. For ongoing news, please go to
http://newsroom.Cisco.com. Cisco equipment in the Middle East is supplied
by Cisco Systems International BV, a wholly owned subsidiary of Cisco
Systems, Inc.
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