Collarity Selected by AlwaysOn as OnMedia Top 100 Winner

PALO ALTO, CA--(Marketwire - January 22, 2008) - Collarity, a leader in search and discovery solutions for web publishers, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Collarity was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Collarity and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEOs from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Fifty of the top CEOs from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

Collarity is a leader recognized for innovation in search, discovery and ad targeting for web publishers, which leverages the anonymous behavior of their website visitors. Collarity has provided top-tier media web publishers, including Fox, Pearson Education and V-me, with a complete content monetization platform that enables them to better serve their audience and maximize advertising revenue.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

"We at Collarity are honored to be recognized by OnMedia for our breakthrough solutions that have helped to improve media websites this past year, and fully intend to continue our record of excellence," commented Levy Cohen, CEO and Founder, Collarity, Inc.

About Collarity

Collarity provides the most complete content monetization platform for web publishers and includes search, discovery, syndication, and analytics applications along with behavioral ad targeting. Collarity is the only community-based platform that harnesses the implicit interests of site visitors to deliver targeted and highly relevant content for improved visitor satisfaction and increased maximized revenue. Collarity Web services require no software to install or infrastructure to maintain and can be deployed in several days. Collarity serves leading web publishers, including Fox, Pearson Education and Crain's Chicago Business, and is headquartered in Palo Alto, Calif. For more information, please visit www.collarity.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants.

Contact Information: For Collarity: Terpin Communications Jessica Hasson 310-663-3958 For AlwaysOn: Voce Communications Leah McLean 415-308-7928