Alterian Enters Independent Research Firm's Enterprise Marketing Platform Report as Strong Performer
Alterian's Enterprise Marketing Platform Receives Highest Score in Corporate Strategy, Cost, Installed Base and Partnerships
CHICAGO, IL--(Marketwire - January 22, 2008) - Alterian (LSE: ALN), a leading global enterprise
marketing platform provider, announced today that it was among the
eight companies that qualified to participate in the January 2008 Forrester
Wave: "Enterprise Marketing Platforms, Q1 2008." As a new entrant to this
report, Alterian was cited as a strong performer.
The market will continue to grow, as evidenced by Forrester's August 2007
report "Forecast: Global Enterprise Marketing Platforms: 2007 to 2013," in
which it projected that the EMP market will grow at nearly 20% through
2013. August 27, 2007, "Forecast: Global Enterprise Marketing Platforms:
2007 to 2013," Forrester.
In the Wave report, Forrester evaluated eight leading enterprise marketing
platform providers across 160 criteria and three scenarios. Each scenario
focuses on a marketing role: marketing leadership, relationship marketing
and marketing operations. Alterian was recognized as a strong performer in
all three scenarios.
In addition to receiving the top scores in the
Corporate Strategy, Cost,
Installed Base and Partnerships categories, the strength of Alterian's analytics-based
offering was specifically recognized in the report. "Alterian's Data Discovery and Visualization module
gets rave reviews from marketers for its ease of use and support for
campaign design. Alterian has also successfully integrated most of the
acquired IP into the core platform," wrote Suresh Vittal, Forrester Senior
Analyst and the report's author.
"In the world of tightly scrutinized marketing budgets, Alterian is happy
that Forrester has recognized us as a viable alternative that has the
breadth and depth to compete with the more expensive platform solutions,"
said David Eldridge, Chief Executive Officer, Alterian. "We believe that
partnership delivery model and singular focus on the marketer have
allowed Alterian to continue to deliver cutting edge tools for marketers at
a low total cost of ownership."
To download a complimentary copy of the Forrester EMP Wave please visit
Alterian (LSE: ALN) helps marketers improve results through its enterprise
marketing software platform and global partner community of over 70 leading
marketing services providers, agencies and systems integrators. By
combining database, digital, and operational marketing applications on a
shared data infrastructure, the Alterian Marketing Services Platform makes
it practical and cost effective for marketers to gain actionable insight
and use this to execute an integrated marketing strategy across online and
Over 70 global partners including Accenture, Acxiom, Allant Group, Carlson
Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG
Worldwide, deliver Alterian software alongside their own value-added
services to market leaders like Princess Cruises, General Motors, Zurich,
HSBC, Limited Too, Dell, Amnesty International and Vodafone, empowering
them to drive competitive advantage through improved marketing performance
and customer satisfaction. For more information about Alterian, our
Partner Network or the Alterian Marketing Services Platform please visit,