IdentitySweep 360 -- Ultimate Identity Theft Management Launched Today

ARLINGTON, VA--(Marketwire - January 23, 2008) - MyPublicInfo, Inc. (www.MyPublicInfo.com), a leading provider of identity theft scoring and monitoring solutions, today announced IdentitySweep 360, their most extensive identity prevention service to date, providing 360 degree protection. IdentitySweep 360 is the result of MyPublicInfo's recent addition of TransUnion's TrueCredit.com online credit monitoring service to their existing solutions, and is the only product that combines the strength of credit reporting with identity scoring to offer protection from all angles. In addition to scanning billions of sites, removing sensitive information from the Internet, and monitoring chat rooms for credit card numbers that have been hacked, stolen or breached, IdentitySweep 360 is also the only product that protects an individual's social security number from manipulation. IdentitySweep 360 is available for $19.95 and can be purchased at www.IdentitySweep.com beginning today.

"We are very excited to bring consumers the most sophisticated identity theft prevention tools on the market, and by adding the TrueCredit.com monitoring application to our suite of services, IdentitySweep 360 is now the premier package in identity protection," said Pat Dane, Chief Revenue Officer, MyPublicInfo. "IdentitySweep 360 not only guards against identity theft through identity monitoring and daily credit alerts, but also helps to restore protection for victims of fraud with its signature Recovery Butler service, providing the all-encompassing protection that consumers require in a time where 10 million Americans are victimized each year by identity theft."

MyPublicInfo's IdentitySweep is the first real-time identity management service for consumers, available for use at http://www.IdentitySweep.com/. The service empowers users to proactively protect their personal information and avert identity crimes through innovative software tools that "sweep" the Internet for their personal information.

About MyPublicInfo

MyPublicInfo, Inc. was founded in Arlington, Virginia in 2004 and is the leading provider of consumer identity scoring and identity management services. MyPublicInfo sells the most comprehensive consumer products available through www.IdentitySweep.com and www.MyPublicInfo.com, partner web sites, and other marketing channels. For more information or orders, please go to www.MyPublicInfo.com.

Contact Information: Media Contact: Perrin Cox Terpin Communications Group 310.821.6100 ext. 106