TWIX(R) Java Brews Up a Fresh Approach to the Coffee Craze and Gives Americans a New Type of "Coffee Break"
Product Innovation Infuses Coffee Flavor Into New Variety of TWIX(R)
HACKETTSTOWN, NJ--(Marketwire - January 23, 2008) - From fancy coffees to extravagant
desserts, the pursuit of java-flavored food and beverages continues to be a
hot trend percolating throughout U.S. culture. Today, TWIX® Brand is
raising the bar on America's coffee-flavor craze by introducing TWIX®
Java with real espresso beans and coffee-flavored caramel.
The limited-edition candy bar, available in stores nationwide through
February 2008, is a decadent three layered blend of rich coffee flavored
sweet caramel coated over a delicious chocolate cookie and covered in
luscious milk chocolate. A touch of real espresso beans enhances the
flavor of this chocolaty coffee treat. The brand offers fans a new type of
"coffee break" and a chance to step back from hectic days.
"We are committed to constant innovation to create fun, great-tasting
products that deliver a unique experience to our consumers," said Michele
Kessler, vice president, marketing, Mars Snackfood US. "TWIX® Java is the
perfect treat or 'pause' for fans of TWIX and coffee lovers alike -- a
touch of espresso beans add the perfect hint of java taste to the signature
candy bar that fans have enjoyed for years."
Coffee is Flavor King in the United States
According to Food Processing Magazine, beverage flavors are not restricted
solely to beverages anymore. Coffee shows renewed popularity in desserts,
including pastries and dairy products such as yogurt and ice cream(1).
Every day, Americans consume 400 million cups of coffee, or more than 146
billion cups of coffee per year. This makes the United States the leading
consumer of coffee worldwide. Additionally, the National Coffee Association
reports that more than 166 million Americans -- or one out of every two --
drinks coffee at least daily(2). With the growing demand of coffee and
coffee-flavored products, it's clear Americans are looking for new and
inventive ways to get their java fix.
Now available in food, mass, club, convenience and drug stores nationwide
through February 2008, TWIX® Java come in a 2 ounce single pack
(comprised of two TWIX® bars) and retails for $.55. TWIX® Java
contains a small amount of naturally occurring caffeine(3).
About TWIX® Brand
TWIX®, a Mars Snackfood US brand, is known for its crispy crunchy cookie,
smooth creamy chocolate and delicious chewy caramel taste. The Twix®
Caramel Cookie Bar was first introduced in the United States in 1979.
Existing product lines includes: Twix® Caramel Cookie Bars, Twix®
Peanut Butter Cookie Bars and Twix® Brand Ice Cream.
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North
America. With more than $7 billion in annual sales in the U.S., Mars North
America includes food, snack and pet care segments, which are a symbol of
excellence for quality brands. Headquartered in Hackettstown, New Jersey,
Mars North America employs more than 12,000 associates in the United
States, with 54 facilities nationwide. Mars Snackfood US includes some of
the world's favorite brands such as DOVE CHOCOLATE® Brand, M&M'S®
Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand,
STARBURST® Brand, THREE MUSKETEERS® Brand, TWIX® Brand and more.
Additional popular brands in the petcare and food segments for Mars North
America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and
WHISKAS® Brand Food for Cats. Please visit www.mars.com.
To view this release online, visit:
http://www.pwrnewmedia.com/2008/twix011407/index.html
(1) Food Processing Magazine
(2) The National Coffee Association and The Specialty Coffee Association of
America
(3) TWIX® Java contains a small amount of naturally occurring caffeine
(about 2mg/serving) with negligible amount contributed by the espresso
pieces
Contact Information: Contacts:
Ryan Bowling
Mars Snackfood U.S.
908.850.2396 - office
908.914.1702 - mobile
Dana Metz
Weber Shandwick
312.988.2378 - office