Contact Information: Contact: Alicia Libucha Lois Paul & Partners 781-782-5703 alicia_libucha@lpp.com
TrueDemand Recognized in Readers' Choice Survey for Demand Data Analytics in Consumer Goods Technology Magazine
| Source: TrueDemand Software
LOS GATOS, CA--(Marketwire - January 24, 2008) - TrueDemand
Software, Inc., the leading provider of solutions that help consumer
product companies lift sales at the shelf, today announced it was
recognized in Consumer Goods Technology (CGT) magazine's Readers' Choice
Survey for the second consecutive year. Specifically, TrueDemand was
selected in the Demand Data Analytics category for the magazine's annual
Readers' Choice 2008 issue.
Executed by an autonomous third-party firm on behalf of CGT, the annual
Readers' Choice Survey analyzes responses from more than 150 consumer goods
IT and business executives to determine the top ten providers in categories
such as Supply Chain Planning, Supply Chain Execution, Trade Promotion
Management, New Products Development and Introduction, Demand Data
Analytics and more. The survey also determines leaders in Customer
Experience and in the SMB market for each category. Results are published
in the January 2008 edition of the magazine.
"TrueDemand's ranking is a reflection of the company's leadership and
dedication to innovation in the consumer goods space," said Lori Castle,
publisher, Consumer Goods Technology. "This recognition indicates that
TrueDemand has been able to deliver consistent results for its customers
and address their specific pain points."
Delivered as a software-as-a-service, TrueDemand's solutions leverage
store-level sales, inventory, and product movement information, to predict
retail shelf out-of-stocks and help prevent them through the use of tasks
implemented collaboratively by suppliers and their retailers. TrueDemand's
ability to deliver daily tasks directly to in-store merchandising teams and
to bring store-level feedback directly to account teams as well as
analyzing daily operations is a critical differentiator for the company.
"This recognition reinforces the value our customers continue to receive
from the TrueDemand solutions," said Eric Peters, CEO of TrueDemand.
"Consumer goods companies compile enormous amounts of data about their
products on a daily basis and need tools to help them understand that
information and allow them to take immediate actions in order to drive
sales performance. We are able to provide immediate benefits to our
customers and have a proven track record of helping them lift sales at the
shelf."
About TrueDemand (www.tdemand.com)
TrueDemand Software helps retailers and their suppliers capture lost sales
at the shelf. TrueDemand's breakthrough software-as-a-service solution for
account teams, in-store merchandising teams and sales executives enables
consumer product companies to reduce out-of-stocks and to rapidly and
accurately take actions that result in a sustainable lift in sales.
TrueDemand is based in Los Gatos, California, with offices in Atlanta,
Georgia, and Pune, India. For more information, please visit
www.tdemand.com.