COSTA MESA, CA--(Marketwire - January 24, 2008) - Rauxa Direct, the innovative direct-marketing agency based in Costa Mesa, is pleased to announce the addition of a new managing director to lead its San Francisco and Seattle offices and further its expansion in Northern California and the Pacific Northwest.

Nancy Krattli brings 13 years of experience in direct marketing and product management to the position; her expertise includes every aspect of product management, product marketing and direct marketing. She has held executive management and marketing positions with leading financial-services firms, including Visa and Washington Mutual, and has been recognized for increasing customer acquisition, retention and product usage and improving ROI. A seasoned team builder and leader, Nancy directs the account team's operations in Seattle and San Francisco while continuing to build Rauxa's presence throughout the region.

"Rauxa is all about measurable results, and Nancy's corporate experience improving the bottom line makes her a perfect fit," said Jill Gwaltney, CEO and founder of Rauxa Direct. "We are thrilled to have someone with her expertise in this key role."

Named as one of Orange County's fastest-growing privately held companies in 2007, Rauxa attributes its success to a focus on what it does best -- direct marketing with real results. It has successfully executed hundreds of winback, acquisition and retention campaigns for clients nationwide.

"I enjoy providing my clients with strategies and tools that allow them to meet the critical numbers that define their success," said Nancy. "And, I couldn't ask for a better team to work with to achieve these goals -- they're smart, skilled and passionate about getting results."

About Rauxa Direct

Founded in 1999 by a team of industry veterans, Rauxa Direct combines expertise in all areas of direct marketing -- creative, production, data and account services -- for a new and better kind of direct-marketing agency. In 2006, Rauxa launched Rauxa Roja, a dedicated Hispanic division that, along with offering full direct-marketing services, gives its clients important insights on how to connect with the Hispanic consumer.

In 2007 the Orange County Business Journal ranked Rauxa in the top 100 fastest-growing privately held OC companies. A woman-owned business with full WMBE (Women and Minority Business Enterprise) certification, Rauxa continues to grow, with five offices in four states serving clients in a wide variety of categories. Visit Rauxa Direct on the Web at

Contact Information: Contact: Gina Smith