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FranchiseGenius.com Launches With Smart Suite of Tools and Largest Database of Franchises
New Interactive Site Offers Prospective Franchisees Advanced Platform to Learn, Search, Compare and Evaluate Opportunities Quickly and Diligently
| Source: Franchise Genius
ATLANTA, GA--(Marketwire - January 30, 2008) - Franchise Genius LLC announces today the launch
of a new online source, FranchiseGenius.com, designed to
be the industry's most comprehensive and efficient destination for
franchisors and prospective franchisees to successfully connect with each
other. Launching with more than 1,400 franchises, FranchiseGenius.com
features a rich set of interactive tools that go beyond current options in
the marketplace.
"The franchise industry is a dynamic segment of the small business
marketplace with franchises launching and shutting down annually,
first-time franchisees entering any one of a number of verticals, as well
as veteran franchisees looking to expand their portfolio," explains Angus
Hill, founder of Franchise Genius. "Online franchise listing-only sites,
which are numerous today, are no longer providing efficiency or value to
the growing number of franchisees and franchisors. Many prospective
franchisees -- first time and seasoned -- are ready for a single source
that begins as a franchise listing service but really serves as a platform
to search, compare and objectively evaluate franchise opportunities within
this competitive and always changing landscape."
Learn, Search, Compare and Evaluate
FranchiseGenius.com launches
with a comprehensive database of information from franchising experts,
franchising checklists and the how-to of getting started in franchising.
The site will scale its Knowledge Center, adding blogging experts from
disciplines such as public relations, financial services, marketing,
branding and legal.
With 1,400+ franchise and business opportunities, the industry's largest
opportunity database, FranchiseGenius.com offers an
interactive tool for searching and sorting, then comparing franchises
against various criteria. FranchiseGenius.com has plans to
significantly expand its franchise database by the second quarter,
distancing itself further from the current listing-only online databases.
To assist prospective franchisees in objectively and intelligently
evaluating their franchise options, FranchiseGenius.com provides three
sophisticated tools -- My Snapshot, My Hotlist and My Research Files -- all
designed to bridge their search and evaluation process from one online
session to another online session, ultimately expediting their closure on
choosing a franchise.
"As a franchisee and franchisor, I like the fact that I can have one source
for my online due diligence," explains Chris Morocco, former franchisee and
now chief development officer of powerhouse franchise portfolio Raving
Brands. "As a prospective franchisee, having a destination that houses two
to five times more franchises than other destinations is a clear
differentiator, eliminating the need for additional searches. As a
franchisor, it's just smart business for our company to take advantage of
this new source for prospecting, which also ensures that our data is
refreshed regularly."
Lead Generation and Management System
For franchisors, Franchise Genius combines high quality lead generation
with a powerful and proprietary lead management platform that can easily be
integrated into the franchisor's in-house sales efforts.
"We want a destination that is dynamic and purposeful for both franchisee
and franchisor, regardless of your size, experience or existing prospecting
resources," explains Hill. "We expect 2008 to be increasingly competitive
for the franchise business. Entrepreneurs want to find the best match for
their future business endeavors and franchisors want franchisees that have
done their due diligence and have an educated understanding of what it
means to be a franchisee in their system."
About Franchise Genius
Franchise Genius LLC develops and operates the franchise industry's most
innovative and effective online solutions to connect prospective
franchisees and franchisors. FranchiseGenius.com, the
company's flagship online site, provides prospective franchisees with the
industry's most comprehensive database of 1,400+ franchise and business
opportunities across more than 100 markets with sophisticated search,
evaluation, and selection tools to help entrepreneurs select their ideal
business opportunity. Franchise and business opportunity sellers benefit
from the industry's most powerful lead generation and management system
that can be integrated into the franchisor's existing in-house sales
efforts. Founded in 2007, Franchise Genius is based in Atlanta, Ga. For
more information, visit www.franchisegenius.com.