Leverage Inc. Offers Groundbreaking Valentine's Day Solution for the Lazy Lover

IRVINE, CA--(Marketwire - February 6, 2008) - Chocolate, flowers, jewelry... don't you think your loved one deserves better this Valentine's Day? Buy your beloved a gift they'll actually love on LeverageCard.com.

Leverage sells gift cards from the nation's top retailers and brands, and, if you don't get it exactly right, the gift doesn't get shoved to the back of a drawer -- Leverage allows recipients to swap what they've gotten for something that really makes their heart beat faster. Best of all, gift card shipping is free for the first 500 orders received now through Valentine's Day.

There's no question that while it may be the thought that counts, it's the gift that matters -- and shoppers are catching on to the appeal of gift cards. According to the National Retail Federation, traditional Valentine's Day gifts like flowers and chocolate will see a decrease in popularity this year with more consumers opting to get experiential gifts like gift cards.

"Buying a Valentine's Day gift can be a challenging experience. Despite a long list of traditional options, some people, especially guys like me, just can't find the right present," said Mark Edward Roberts, CEO of Leverage, Inc. "Gift cards have become a great option. In addition to allowing your loved one to buy their gift of choice, you also reduce the disappointment and waste associated with poorly selected gifts. With Leverage, you can spend less time on shopping and more time creating a romantic Valentine's Day."

Launched in December 2007, LeverageCard.com is the premier gift card destination. The company's new gift card swap service allows users to buy gift cards, and then swap gift balances with other LeverageCard.com users at no cost.

The site instantly scans thousands of potential swap matches, and once a match is found, virtual cards sold through Leverage are switched instantaneously. Users additionally have the option of exchanging physical cards by mail, even those cards that are not purchased through Leverage.

Log onto LeverageCard.com today and learn how to leverage your Valentine's Day gifts this year.

About Leverage Inc.

Leverage Inc. provides a free personal web application for users to manage their gift cards and loyalty/rewards programs online. Leverage customers have access to a single application that allows them to purchase, track and exchange gift cards, earn interest on gift card balances, manage loyalty and reward programs, and will soon enable consumers to receive highly targeted offers and savings from retailers. Furthermore, Leverage will allow businesses to deliver offers and marketing messages in a non-interruptive and completely transparent way at the very moment customers are preparing to shop. Privately held and based in Irvine, California, Leverage Inc. can be found at LeverageCard.com.

Contact Information: Media Contact: LaunchSquad 415-625-8555 leverage(at)launchsquad(dot)com