British Sky Broadcasting Group PLC Announces Results for the half year ended 31 December 2007


Middlesex, UK--(Marketwire - February 6, 2008) -


                    BRITISH SKY BROADCASTING GROUP PLC
           Results for the half year ended 31 December 2007

                          High Quality Growth


Operational Performance: Record product sales, increased loyalty

* Net customer growth in the quarter of 167,000 to 8.832 million

    - New customer additions of 385,000

    - Churn reduced to 10.0%

    - Record ARPU of GBP421

* Record total product sales of over 1.6 million, up 28% from the 
  previous quarter

    - Record Sky+ growth of 434,000 to 3.131 million, up 16%

    - HD growth of 64,000 to 422,000, up 18%

    - Multiroom growth of 120,000 to 1.531 million, up 9%

    - Sky Broadband growth of 260,000 to 1.199 million, up 28%

    - Record Sky Talk growth of 236,000 to 915,000, up 35%


Financial Performance: Strong top-line growth for the half year

* Group revenue increased by 11% on the comparable period(1) to 
  GBP2,458 million

* Gross margin increased by two percentage points on the comparable 
  period to 65%(2) (excluding exceptional item)

* Operating profit of GBP295 million included GBP91 million of 
  investment in Sky Broadband and Sky Talk, GBP12 million investment 
  in Easynet Enterprise and an exceptional charge of GBP12 million(3)

* Adjusted operating profit of GBP307 million(3) (excluding 
  exceptional item) reflected strong operating metrics

* Basic loss per share of 6.4 pence includes net exceptional items
  of GBP282 million(4); adjusted earnings per share of 9.7 pence
  (2007: 11.3 pence)

* Interim dividend increased by 8% to 7.1 pence per share

Jeremy Darroch, Chief Executive said:

"We have made good progress during the quarter. Our focus on value and quality has delivered a strong level of new customer additions, a 35% year on year increase in product sales, record ARPU, and lower churn. Our business continues to strengthen."

"We enter calendar year 2008 in good shape. A combination of outstanding choice, quality and value leadership leaves us well positioned. An 8% increase in our interim dividend reflects our confidence."

Enquiries:

Analysts/Investors:

Robert Kingston        Tel: 020 7705 3726
Francesca Pierce       Tel: 020 7705 3337

E-mail: investor-relations@bskyb.com


Press:

Matthew Anderson       Tel: 020 7705 3267
Robert Fraser          Tel: 020 7705 3036

E-mail: corporate.communications@bskyb.com
There will be a presentation to analysts and investors at 09:30 a.m. (GMT) today at The Commonwealth Club, 25, Northumberland Avenue, London, WC2N 5AP. A live webcast of this presentation will be available today on Sky's corporate website, which can be found at www.sky.com/corporate.

A conference call for US analysts and investors will be held at 10:00 a.m. (EST) today. Details of this call have been sent to North American institutions and can be obtained from Dana Johnston at Taylor Rafferty on +1 212 889 4350. A live webcast of this call will be available today on Sky's corporate website, which can be found at www.sky.com/corporate.

An interview with Jeremy Darroch, CEO in audio / video and transcript will be available from 7:00 a.m. GMT today at www.sky.com/corporate and www.cantos.com.

                                        ***
(1) Six months ended 31 December 2006

(2) Gross margin in the six months to 31 December 2006 excludes an exceptional receipt of GBP65 million from a third party channel provider, accounted for within programming costs

(3) Adjusted operating profit for the six months to 31 December 2007, excludes an exceptional non operating item of GBP12 million relating to EDS legal costs

(4) Net exceptional items include GBP12 million relating to EDS legal costs, an impairment of GBP343 million relating to the Group's investment in ITV, a GBP67 million gain relating to an exchange transaction for National Geographic, GBP4 million relating to mark-to-market in derivative financial instruments that do not qualify for hedge accounting and related tax adjustments of GBP2 million

                                        ***
To view the full text of this press release, click on the following link:

http://www.rns-pdf.londonstockexchange.com/rns/2939n_-2008-2-6.pdf

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