Real Estate: Visibility the Crux Of Management

Best-in-Class Enterprises Leverage Real Estate Management Solutions to Meet Key Lease and Acquisition Dates 55% to 77% More Frequently Than Competitors

 | Source: Aberdeen Group Aberdeen Group

BOSTON, MA--(Marketwire - February 7, 2008) - Utilization of real estate management solutions drives improvements in portfolio visibility and leads to significant performance management advantages, according to a new study by Aberdeen, a Harte-Hanks Company (NYSE: HHS).

"The Real Estate Management" benchmark report, leveraging the insights of corporate real estate executives from over 100 enterprises, found that 48% of companies are centralizing real estate management operations and 45% are concentrating on improving collaboration between different departments as critical strategies to improve their corporate real estate function. Additional focus is on aligning real estate master planning and strategies with overall corporate goals to drive better visibility into processes and improve portfolio performance.

"Automation of the different real estate management functions in conjunction with establishing standardized and centralized processes have proven to be key drivers of performance improvements," said Bill Browning, Research Analyst, Aberdeen. "They leverage the resulting visibility into spend, process and metrics to make better portfolio management decisions."

Best-in-Class enterprises are excelling in many performance metrics, demonstrating: 

--  55% to 77% lower rates of missing key lease and acquisition agreement
    dates than all others
--  4% to 9% lower property identification to letter of intent and letter
    of intent to move-in cycle times

"The Real Estate Management" benchmark report recommends that enterprises should establish VP-level or higher oversight of the corporate real estate group and coordinate real estate management strategies with overall corporate strategies to ensure visibility and optimize portfolio performance.

A complimentary copy of this report is made available due in part by the following underwriters: Accruent, Skire, and Virtual Premise. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4572.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com. 

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: Bill Browning Aberdeen Harte-Hanks (617) 854-5229 bill.browning@aberdeen.com

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