Largest Mobile Social Networking Global Launch On-record GeoSentric Oyj (GyPSii) (OMX: GEO1V), the world's leading geo-location and mobile social networking provider has partnered with China Unicom (HKSE: 0762; NYSE: CHU) and Shanghai Rannuo to launch its GyPSii service during the 2008 Olympic Games in Beijing. Focused on offering real time mobile location based content for users in China, GeoSentric will introduce the GyPSii platform to the world's largest population of mobile phone subscribers. The launch at 2008's premier global event also represents the largest mobile geo-social networking launch on record. The GyPSii service combines social networking, mobile, location and web 2.0 technologies to offer China Unicom's 150 million users a seamless mobile lifestyle experience. It will allow users to create pictures, video and blogs centered on all things Olympic while using their existing camera phone. GyPSii users can capture their special moments during the Olympic Games, upload the content to their personal space on www.gypsii.com.cn and share it with friends, family and communities. The users can also search other GyPSii User Generated Content (UGC), people and points of interest and get maps and directions to their location - all from their mobile phone. GyPSii, Unicom and Shanghai Rannuo will promote the use and development of the mobile social network, and together cultivate a market for the location based services business. The partnership marks a significant line-up between a leading telecommunications operator in China and a global software enterprise. The presence of GyPSii enriches the mobile content value chain, and provides strong support to the social networking service, which will soon be launched throughout the Unicom Group network. The Unicom Group has a 30.7% market share of total subscribers in the service area. Mr. Shen Yingchao, General Manager of Shanghai Rannuo Information Technology Co., Ltd said, “UGC and social networking are the future, and the GyPSii service will help drive the value added business to new heights. Thanks to our close partnership with Unicom and GyPSii, Rannuo will continue to provide our long standing services to users and significantly enhance our offering in time for the Olympic Games.” “The 2008 Olympic games will represent a momentous occasion in Chinese history”, says Dan Harple, Chairman and CEO of GyPSii. “Partnering with Rannuo and Unicom will help deliver a brand new mobile experience to Chinese subscribers, and we're delighted that GyPSii will be responsible for delivering it to them. The user segment promises to be the largest ever seen for a mobile geo-social networking community, and we're excited to be facilitating that with GyPSii.” The GyPSii service will be available to Unicom users in March 2008 at www.gypsii.com.cn. 20.2.2008 GEOSENTRIC OYJ For press and analyst inquiries please contact: North America: communications@gypsii.com EMEA: gypsii@the-cc-group.com Investor Relations: investors@gypsii.com Distribution: OMX Nordic Exchange Helsinki Principal news media About GeoSentric Oyj (GyPSii) GyPSii connects people, places and communities across networks and devices; a geo-location social networking platform and mobile lifestyle application suite for mobile, web & set-top box devices. (www.gypsii.com). About Rannuo Rannuo is a Shanghai based high-tech IT Company that has a full China Value Added Service (VAS) certificate (No. B2-20040257) issued by the Ministry of Information and Industry (MII), this certificate allows Rannuo to provide Internet and VAS services to mobile users in China. In addition to its Shanghai HQ, Rannuo operates several branch offices in Tianjing and Sichuan provinces, providing value added services such as mobile-internet, mobile location, SMS, WAP, IVR and ring tone. About China Unicom China Unicom is one of the 2 mobile operators in China with more than 151M subscribers, China Unicom is the only mobile operator that owns and operates both a GSM and a CDMA network. China Unicom also operates its own data-telecom network, long-distance telephone network and broadband Internet network, providing full suite of voice, data and value-adding services to its subscribers. China Unicom's major solution including the well-known “World Wind”, “Ruyitong”, “U.Power”, “New Horizon”, and “New Century 133” brands.
GeoSentric, China Unicom and Shanghai Rannuo to launch GyPSii mobile-location services at the Beijing 2008 Olympic games
| Source: GeoSentric Oyj