ALL Y over Y AFRICAN New Media ADULTS 18+ Growth* HISPANICS 18+ AMERICANS 18+ CAUCASIANS 18+ Instant Messaging 7.5% 22.0% 11.3% 14.1% 5.1% Blogging 6.1% 21.5% 9.2% 7.8% 4.8% Web Radio 6.2% 14.4% 9.2% 11.2% 4.2% Email Advertising 21.5% 9.2% 24.7% 24.4% 20.3% Internet Advertising 22.4% -1.4% 25.8% 26.4% 20.6% Satellite Radio 8.4% -6.9% 9.9% 13.2% 6.7% Video on 6.9% -10.6% 8.6% 14.6% 4.4% Cell Phone Traditional Media Product Placement 13.9% 10.2% 19.2% 16.7% 12.2% Direct Mail 22.5% 4.6% 30.0% 29.7% 19.9% Coupons 23.1% 1.6% 25.5% 23.4% 21.9% Yellow Pages 7.9% 1.5% 8.8% 10.5% 6.9% Radio 19.7% 0.8% 26.1% 30.3% 15.7% Read Article on Product 34.3% 0.6% 30.8% 28.4% 36.7% Instore Promotion 27.4% 0.5% 28.8% 28.6% 26.9% Word of Mouth 42.6% 0.0% 42.0% 38.3% 44.1% Outdoor Billboards 6.7% -0.9% 10.4% 10.9% 4.8% Newspaper 21.8% -1.2% 22.1% 24.8% 21.1% Magazines 24.7% -3.7% 28.8% 25.8% 23.6% Newspaper Inserts 30.5% -4.5% 28.0% 27.0% 32.1% TV/Broadcast 27.9% -13.9% 31.3% 32.7% 26.6% Cable 18.9% -14.4% 22.8% 23.1% 17.5%*Year over year growth for All Adults (SIMM 9 - Dec 06 vs. SIMM 11 - Dec 07) Source: BIGresearch, SIMM 11 Further analysis comparing new media influence to purchase with traditional is available by clicking: http://info.bigresearch.com/. About BIGresearch BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. BIGresearch's syndicated Simultaneous Media Survey (SIMM) is focused on consumers to gauge their consumption across media, products and services. Marketers can use SIMM to develop the types of consumer-centric marketing plans required to increase advertisers' ROI. The SIMM monitors more than 15,000 consumers twice each year. They also conduct the Consumer Intentions and Actions Survey (CIA) which monitors the pulse of more than 7,000 consumers each month. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent. http://www.bigresearch.com
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